Brandwave

Glow vs Spot On:Which is more popular?

In September 2026, Glow had more branded searches than Spot On among period tracking apps worldwide. Glow had about 2,900 branded searches, while Spot On had 1,720. Glow made up 1.5% of all period tracking app searches we track, and Spot On accounted for 0.9%. When we asked ChatGPT and Google AI Overviews about period tracking apps, Spot On appeared in two of the five answers and Glow in none.

Among period tracking apps worldwide in September 2026

Who do people search for more?

Glow, about 69% more searches than Spot On

Glow 2.9K searchesSpot On 1.7K searches

Who does AI mention more?

Spot On, mentioned in 2 of 5 answers, Glow in 0

Spot On in 2 of 5Glow in 0 of 5

Who does AI recommend more?

Spot On, the only one of the two named

Spot On first in 2Glow never named

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Top period tracking apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Spot On was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Glow did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Clue1st
  2. Flo2nd
  3. Euki3rd
  4. Spot On4th
  5. Stardust5th
  6. Natural Cycles6th
  7. Glow–
  8. Ovia–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Clue5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Flo4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Euki4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Spot On2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Natural Cycles1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stardust1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Glow0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ovia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about period tracking apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Glow or Spot On more popular in search?

This chart shows how often people search Google for Glow and Spot On by name. Each line represents a brand's share of searches for all eight period tracking apps we track, month by month, from English-language searches worldwide.

Glow and Spot On among period tracking apps worldwide, by month

Share of searches by month for Glow, Spot On. The figures are in the table below the chart.

View monthly share of searches table
MonthFloNatural CyclesClueStardustEukiGlowSpot OnOvia
Oct 202546.1%34.9%10.9%4.6%1.3%0.8%0.47%1%
Nov 202545%37%9.5%4.9%1.3%0.85%0.55%0.88%
Dec 202540.5%41.9%10.4%3.7%1.5%0.78%0.46%0.78%
Jan 202643.5%39.4%10.6%3.5%1.2%0.61%0.4%0.83%
Feb 202650.8%32.2%9.8%3.7%1.4%0.75%0.54%0.76%
Mar 202645.5%35.2%11.8%4.1%1.3%0.78%0.62%0.72%
Apr 202643.4%33.3%15%4.4%1.5%0.89%0.76%0.79%
May 202650.1%28.9%13.7%3.7%1.3%0.9%0.66%0.68%
Jun 202652.1%27.6%12.5%4.2%1.2%1.1%0.68%0.67%
Jul 202652%26.5%12.8%4.9%1.2%1.3%0.64%0.62%
Aug 202640.9%36.8%13%4.8%1.7%1.5%0.67%0.67%
Sep 202643.9%33.4%12.3%5.2%1.9%1.5%0.9%0.81%

How has the Glow and Spot On comparison changed over the last 12 months?

3 findings
  • Glow was ahead of Spot On in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Glow’s share of searches among period tracking apps worldwide moved from 0.8% to 1.5%, and its estimated monthly branded searches moved from 1.5K to 2.9K.
  • Across the 12 months ending September 2026, Spot On’s share of searches among period tracking apps worldwide moved from 0.47% to 0.9%, and its estimated monthly branded searches moved from 870 to 1.7K.

How did search popularity change for period tracking apps worldwide in September 2026?

2 changes
  1. In September 2026, Spot On rose from 8th to 7th among period tracking apps worldwide.

  2. Estimated monthly branded searches for Glow worldwide rose 97.3% over 12 measured months, from 1.5K to 2.9K in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Glow’s and Spot On’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Glow

2 branded search terms

  • glow fertility
  • glow period tracker

Spot On

2 branded search terms

  • spot on app
  • spot on period tracker

How the Brand Demand Index is measured

Other head-to-heads among period tracking apps

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