Ginsters vs Higgidy:Which is more popular by branded search?
In August 2026, Ginsters had more branded searches than Higgidy among pie brands worldwide. Ginsters was estimated to have 4.4K branded searches compared to Higgidy’s 1.6K, and held a 0.05% Share of Search versus Higgidy’s 0.02%. These are worldwide searches for English-language branded terms.
Follow Ginsters vs Higgidy and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Ginsters or Higgidy?
Compare the pie brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Ginsters, Higgidy. The figures are in the table below the chart.
View monthly share of search table
| Month | Sainsbury's | Wrights | Pukka | Ginsters | Higgidy | Poole's |
|---|---|---|---|---|---|---|
| Oct 2025 | 98.4% | 1.2% | 0.36% | 0.07% | 0.02% | <0.01% |
| Nov 2025 | 98.4% | 1.2% | 0.36% | 0.06% | 0.02% | <0.01% |
| Dec 2025 | 98.4% | 1.2% | 0.36% | 0.04% | 0.01% | <0.01% |
| Jan 2026 | 98.3% | 1.2% | 0.44% | 0.06% | 0.02% | <0.01% |
| Feb 2026 | 98.1% | 1.4% | 0.36% | 0.07% | 0.02% | <0.01% |
| Mar 2026 | 98.4% | 1.2% | 0.29% | 0.07% | 0.02% | <0.01% |
| Apr 2026 | 98.5% | 1.2% | 0.24% | 0.07% | 0.02% | <0.01% |
| May 2026 | 98.5% | 1.2% | 0.24% | 0.06% | 0.02% | <0.01% |
| Jun 2026 | 98.5% | 1.2% | 0.2% | 0.06% | 0.02% | <0.01% |
| Jul 2026 | 98.6% | 1.2% | 0.2% | 0.05% | 0.01% | <0.01% |
| Aug 2026 | 98.5% | 1.2% | 0.24% | 0.05% | 0.02% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
How has the Ginsters and Higgidy comparison changed over the last 12 months?
3 findings
- Ginsters was ahead of Higgidy in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Ginsters’ estimated Share of Search among pie brands worldwide moved from 0.07% to 0.05%, and its estimated monthly branded searches moved from 6.6K to 4.4K.
- Across the 11 months ending August 2026, Higgidy’s estimated Share of Search among pie brands worldwide held steady at 0.02%, and its estimated monthly branded searches held steady at 1.6K.
How did search popularity change for pie brands worldwide in August 2026?
1 change
Estimated monthly branded searches for Ginsters worldwide fell 33.3% over 11 measured months, from 6.6K to 4.4K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Ginsters’ and Higgidy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.