Gillette vs Personna:Which is more popular?
In September 2026, Gillette had more branded searches than Personna among razor blade brands worldwide. Gillette had about 766,000 branded searches, while Personna had 5,400. Gillette made up 53.7% of all razor blade brand searches we track, and Personna accounted for 0.38%. When we asked ChatGPT and Google AI Overviews about razor blade brands, Gillette appeared in all five answers and Personna in two. Gillette was mentioned before Personna in every answer.
Who do people search for more?
Gillette, about 142 searches for every 1 for Personna
Who does AI mention more?
Gillette, mentioned in every answer we collected
Who does AI recommend more?
Gillette, named ahead of Personna in every answer
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Top razor blade brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Gillette appeared in all five answers. Personna was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Gillette was listed before Personna in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Gillette1st
- Feather2nd
Schick3rd- Personna4th
Wilkinson Sword5th
BIC6th
Dollar Shave Club7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Gillette5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Feather5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Schick4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- BIC2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Personna2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Dollar Shave Club1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Wilkinson Sword1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about razor blade brands
5 answers
Asked ChatGPT
“Which razor blade brand should I buy?”
Asked ChatGPT
“What are the best razor blade brands?”
Asked ChatGPT
“What's the best razor blade brand for a close shave?”
Searched Google, AI Overview
“razor blade brands”
Searched Google, AI Overview
“best razor blades”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Gillette or Personna more popular in search?
This chart shows how often people search Google for Gillette and Personna by name. Each line represents a brand's share of searches for all seven razor blade brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Gillette, Personna. The figures are in the table below the chart.
View monthly share of searches table
| Month | Gillette | BIC | Dollar Shave Club | Schick | Wilkinson Sword | Feather | Personna |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 54.8% | 29.9% | 6.3% | 6.2% | 1.5% | 0.94% | 0.38% |
| Nov 2025 | 54.9% | 28.9% | 7.4% | 5.9% | 1.5% | 1% | 0.36% |
| Dec 2025 | 55.8% | 29.5% | 6% | 5.4% | 1.5% | 1.5% | 0.29% |
| Jan 2026 | 52.1% | 30.5% | 7.6% | 6.4% | 1.5% | 1.5% | 0.37% |
| Feb 2026 | 51.4% | 28.7% | 8.7% | 7% | 1.8% | 2% | 0.43% |
| Mar 2026 | 53.4% | 29.9% | 6.3% | 6.5% | 1.5% | 2% | 0.38% |
| Apr 2026 | 54.4% | 29.9% | 6.3% | 5.8% | 1.6% | 1.7% | 0.31% |
| May 2026 | 56.2% | 26.5% | 6.6% | 6.9% | 2% | 1.4% | 0.32% |
| Jun 2026 | 54.3% | 25.6% | 6.4% | 10.2% | 1.9% | 1.2% | 0.31% |
| Jul 2026 | 57.8% | 26.1% | 6.5% | 6.2% | 2% | 1.1% | 0.32% |
| Aug 2026 | 54.4% | 29.3% | 7.3% | 5.8% | 1.8% | 1.2% | 0.29% |
| Sep 2026 | 53.7% | 31% | 6.3% | 5.8% | 1.6% | 1.2% | 0.38% |
How has the Gillette and Personna comparison changed over the last 12 months?
3 findings
- Gillette was ahead of Personna in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Gillette’s share of searches among razor blade brands worldwide moved from 54.8% to 53.7%, and its estimated monthly branded searches moved from 786K to 766K.
- Across the 12 months ending September 2026, Personna’s share of searches among razor blade brands worldwide held steady at 0.38%, and its estimated monthly branded searches held steady at 5.4K.
How did search popularity change for razor blade brands worldwide in September 2026?
1 change
In September 2026, Gillette lost share of searches among razor blade brands worldwide, from 54.4% to 53.7%.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Gillette’s and Personna’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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