Brandwave

Gengo vs TransPerfect:Which is more popular by branded search?

In August 2026, TransPerfect had more branded searches than Gengo among translation services worldwide. TransPerfect was estimated to have 40.5K branded searches compared to Gengo’s 22.2K, and held a 30.7% Share of Search versus Gengo’s 16.8%. These are worldwide searches for English-language branded terms.

Share of Search among translation services worldwide in August 2026Which is more popular in search, Gengo or TransPerfect?
Gengo16.8%22.2K searches
vs
TransPerfect30.7%40.5K searches

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Which is more popular in search, Gengo or TransPerfect?

Compare the translation services brands work with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Gengo and TransPerfect among translation services worldwide, by month

Share of Search by month for TransPerfect, Gengo. The figures are in the table below the chart.

View monthly share of search table
MonthLionbridgeTransPerfectGengoLokaliseSmartlingUnbabel
Oct 202525.9%31.7%21.2%8.2%6.6%6.3%
Nov 202527.6%33.8%18.5%8.7%5.8%5.5%
Dec 202531.7%31.7%17.4%8.1%6.8%4.2%
Jan 202630.3%30.3%20.3%7.7%6.3%5%
Feb 202633.3%33.3%14.9%8.5%5.7%4.4%
Mar 202631.6%31.6%14.2%9.8%6.6%6.3%
Apr 202631.3%31.3%17.1%9.6%6.5%4.2%
May 202632.9%32.9%14.7%8.3%6.9%4.4%
Jun 202635%28.6%12.8%7.2%6%10.5%
Jul 202636.5%29.8%16.4%6.2%6.3%4.9%
Aug 202637.6%30.7%16.8%6.3%5.2%3.3%
Sep 2026——————

How has the Gengo and TransPerfect comparison changed over the last 12 months?

  • TransPerfect was ahead of Gengo in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Gengo’s estimated Share of Search among translation services worldwide moved from 21.2% to 16.8%, and its estimated monthly branded searches moved from 33.1K to 22.2K.
  • Across the 11 months ending August 2026, TransPerfect’s estimated Share of Search among translation services worldwide moved from 31.7% to 30.7%, and its estimated monthly branded searches moved from 49.5K to 40.5K.

How did search popularity change for translation services worldwide in August 2026?

  1. In August 2026, TransPerfect gained estimated Share of Search among translation services worldwide, from 29.8% to 30.7%.

  2. Estimated monthly branded searches for Gengo worldwide fell 32.9% over 11 measured months, from 33.1K to 22.2K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Gengo’s and TransPerfect’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Gengo

1 branded search term

  • gengo

TransPerfect

1 branded search term

  • transperfect

How the Brand Demand Index is measured

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