Funnel vs Improvado:Which is more popular by branded search?
In August 2026, Funnel and Improvado were level on Share of Search among marketing data integration platforms worldwide, with an estimated 1.9K versus 2K branded searches, at 2.2% estimated Share of Search each. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Funnel or Improvado?
Compare platforms that collect and standardize campaign data from multiple marketing channels for analysis. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Improvado, Funnel. The figures are in the table below the chart.
View monthly share of search table
| Month | Windsor.ai | Supermetrics | Adverity | Improvado | Funnel |
|---|---|---|---|---|---|
| Oct 2025 | 14.7% | 61.6% | 11.8% | 4.3% | 7.6% |
| Nov 2025 | 15.2% | 62.3% | 12% | 4.3% | 6.3% |
| Dec 2025 | 15.1% | 62.2% | 11.9% | 4.4% | 6.3% |
| Jan 2026 | 15.5% | 62.8% | 10% | 5.4% | 6.3% |
| Feb 2026 | 17.9% | 60.4% | 9.5% | 6.2% | 6% |
| Mar 2026 | 33.6% | 51.1% | 6.8% | 4.3% | 4.2% |
| Apr 2026 | 41.7% | 43.5% | 6.8% | 4.4% | 3.5% |
| May 2026 | 41.9% | 46.4% | 5.6% | 3.1% | 3% |
| Jun 2026 | 46.7% | 42.8% | 5.1% | 2.8% | 2.7% |
| Jul 2026 | 43.5% | 48.6% | 3.8% | 2.1% | 2% |
| Aug 2026 | 47.7% | 43.7% | 4.2% | 2.2% | 2.2% |
| Sep 2026 | — | — | — | — | — |
How has the Funnel and Improvado comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Improvado took it in February 2026.
- Across the 11 months ending August 2026, Funnel’s estimated Share of Search among marketing data integration platforms worldwide moved from 7.6% to 2.2%, and its estimated monthly branded searches moved from 3.6K to 1.9K.
- Across the 11 months ending August 2026, Improvado’s estimated Share of Search among marketing data integration platforms worldwide moved from 4.3% to 2.2%, and its estimated monthly branded searches held steady at 2K.
How did search popularity change for marketing data integration platforms worldwide in August 2026?
1 change
Estimated monthly branded searches for Funnel worldwide fell 47.1% over 11 measured months, from 3.6K to 1.9K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Funnel’s and Improvado’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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