Fuji Rock Festival vs Primavera Sound:Which is more popular?
In September 2026, Primavera Sound had more branded searches than Fuji Rock Festival among international music and arts festivals worldwide. Primavera Sound had about 97,500 branded searches, while Fuji Rock Festival had 9,900. Primavera Sound made up 2.1% of all international music and arts festival searches we track, and Fuji Rock Festival accounted for 0.21%. When we asked ChatGPT and Google AI Overviews about international music and arts festivals, Fuji Rock Festival and Primavera Sound each appeared in two of the five answers. Primavera Sound was mentioned before Fuji Rock Festival in two out of three answers.
Who do people search for more?
Primavera Sound, about 10 searches for every 1 for Fuji Rock Festival
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
Primavera Sound, named ahead of Fuji Rock Festival in 2 of 3 answers
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Top international music and arts festivals in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Fuji Rock Festival and Primavera Sound were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Primavera Sound was listed before Fuji Rock Festival in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Sziget Festival3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Burning Man2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Glastonbury Festival2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Primavera Sound2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Roskilde Festival2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Fuji Rock Festival2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
WOMAD2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Electric Daisy Carnival1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Coachella1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Lollapalooza1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about international music and arts festivals
5 answers
Asked ChatGPT
“Which international music and arts festival should I book?”
Asked ChatGPT
“What are the best international music and arts festivals?”
Asked ChatGPT
“What's the best international music and arts festival for a destination trip?”
Searched Google, AI Overview
“international festivals”
Searched Google, AI Overview
“music and arts festivals”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Fuji Rock Festival or Primavera Sound more popular in search?
This chart shows how often people search Google for Fuji Rock Festival and Primavera Sound by name. Each line represents a brand's share of searches for all 13 international music and arts festivals we track, month by month, from English-language searches worldwide.
Share of searches by month for Primavera Sound, Fuji Rock Festival. The figures are in the table below the chart.
View monthly share of searches table
| Month | Rock in Rio | Burning Man | Electric Daisy Carnival | Coachella | Glastonbury Festival | Lollapalooza | Tomorrowland | Primavera Sound | Sziget Festival | Ultra Music Festival | Roskilde Festival | Fuji Rock Festival | WOMAD |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 2.2% | 9.5% | 20.4% | 14.8% | 7.7% | 16.7% | 17.2% | 4.3% | 2.7% | 2.7% | 1.3% | 0.32% | 0.26% |
| Nov 2025 | 7.6% | 10.8% | 31% | 13.4% | 8.5% | 12.5% | 4.2% | 3.7% | 2.6% | 3.2% | 1.8% | 0.35% | 0.35% |
| Dec 2025 | 12.5% | 12.1% | 17.9% | 15.2% | 8.9% | 14.9% | 4.7% | 3.3% | 4% | 4.2% | 1.6% | 0.39% | 0.32% |
| Jan 2026 | 4.6% | 7.9% | 20.5% | 12.8% | 6.5% | 20.9% | 16% | 2.7% | 2.3% | 3.2% | 1.9% | 0.38% | 0.31% |
| Feb 2026 | 7.9% | 8.9% | 22.5% | 14.9% | 6.2% | 16.4% | 9.5% | 3% | 3% | 3.7% | 2.2% | 1.2% | 0.45% |
| Mar 2026 | 4.7% | 5.6% | 9.6% | 15.9% | 4.2% | 37.8% | 8.4% | 3% | 1.9% | 6.6% | 1.6% | 0.47% | 0.39% |
| Apr 2026 | 2% | 4.3% | 5.5% | 74.2% | 2.3% | 5.7% | 1.6% | 1.3% | 0.84% | 1% | 0.84% | 0.25% | 0.08% |
| May 2026 | 8.3% | 6.8% | 28.7% | 21.5% | 6.5% | 10.8% | 3.4% | 6.5% | 2.3% | 1.2% | 2.9% | 0.7% | 0.31% |
| Jun 2026 | 20.2% | 7.6% | 11.2% | 16.1% | 7.3% | 10.4% | 3.6% | 11.5% | 2.9% | 1% | 7.2% | 0.65% | 0.29% |
| Jul 2026 | 4.3% | 13.4% | 11.6% | 11.3% | 7.6% | 28.6% | 7.3% | 2% | 4.5% | 1.5% | 5% | 2.2% | 0.67% |
| Aug 2026 | 9.7% | 17.2% | 12.7% | 11.8% | 9.4% | 19.4% | 5.8% | 1.7% | 9.5% | 1.2% | 0.87% | 0.47% | 0.21% |
| Sep 2026 | 26.6% | 26% | 11% | 9.9% | 8.5% | 7.3% | 5.4% | 2.1% | 1.1% | 1% | 0.72% | 0.21% | 0.18% |
How has the Fuji Rock Festival and Primavera Sound comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Fuji Rock Festival took it in July 2026, Primavera Sound took it in August 2026.
- Across the 12 months ending September 2026, Fuji Rock Festival’s share of searches among international music and arts festivals worldwide moved from 0.32% to 0.21%, and its estimated monthly branded searches held steady at 9.9K.
- Across the 12 months ending September 2026, Primavera Sound’s share of searches among international music and arts festivals worldwide moved from 4.3% to 2.1%, and its estimated monthly branded searches moved from 134K to 97.5K.
How did search popularity change for international music and arts festivals worldwide in September 2026?
1 change
In September 2026, Primavera Sound rose from 9th to 8th among international music and arts festivals worldwide.
How are branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using Fuji Rock Festival’s and Primavera Sound’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fuji Rock Festival
2 branded search terms
- fuji rock
- fuji rock festival
Primavera Sound
6 branded search terms
- porto nos primavera sound
- primavera music festival
- primavera sound
- primavera sound barcelona
- primavera sound festival
- primavera sound porto
Other head-to-heads among international music and arts festivals
Rock in Rio vs Burning Man: compare popularity- Rock in Rio vs Electric Daisy Carnival: compare popularity
- Rock in Rio vs Coachella: compare popularity
- Rock in Rio vs Glastonbury Festival: compare popularity
- Burning Man vs Electric Daisy Carnival: compare popularity
- Burning Man vs Coachella: compare popularity
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