Frog vs MetaLab:Which is more popular?
In September 2026, MetaLab had more branded searches than Frog among UX design agencies worldwide. MetaLab had about 14,800 branded searches, while Frog had 6,600. MetaLab made up 10.7% of all UX design agency searches we track, and Frog accounted for 4.8%. When we asked ChatGPT and Google AI Overviews about UX design agencies, MetaLab appeared in two of the four answers and Frog in one. MetaLab was mentioned before Frog in every answer.
Who do people search for more?
MetaLab, about 2 searches for every 1 for Frog
Who does AI mention more?
MetaLab, mentioned in 2 of 4 answers, Frog in 1
Who does AI recommend more?
MetaLab, named ahead of Frog in every answer
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Top UX design agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, MetaLab was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Frog was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. MetaLab was listed before Frog in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Eleken3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- MetaLab2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Clay2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers- UX Studio2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
IDEO1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Frog1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
AKQA0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
R/GA0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Huge0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about UX design agencies
4 answers
Asked ChatGPT
“Which UX design agency should I hire?”
Asked ChatGPT
“What are the best UX design agencies?”
Asked ChatGPT
“What's the best UX design agency for product design?”
Searched Google, AI Overview
“ux design agency”
Searched Google, AI Overview
“product design agency”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Frog or MetaLab more popular in search?
This chart shows how often people search Google for Frog and MetaLab by name. Each line represents a brand's share of searches for all nine UX design agencies we track, month by month, from English-language searches worldwide.
Share of searches by month for MetaLab, Frog. The figures are in the table below the chart.
View monthly share of searches table
| Month | IDEO | AKQA | MetaLab | Frog | R/GA | Huge | Eleken | Clay | UX Studio |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 60.3% | 12.1% | 12.1% | 5.4% | 5.4% | 2.4% | 0.87% | 0.59% | 0.87% |
| Nov 2025 | 56.4% | 13.8% | 13.8% | 6.2% | 5% | 2.2% | 0.99% | 0.67% | 0.99% |
| Dec 2025 | 55.3% | 13.5% | 13.5% | 6% | 6% | 2.7% | 1.2% | 0.8% | 0.91% |
| Jan 2026 | 53.9% | 13.2% | 16.2% | 5.9% | 5.9% | 2.1% | 0.95% | 0.64% | 1.2% |
| Feb 2026 | 55.7% | 13.6% | 13.6% | 7.5% | 5% | 2.2% | 0.98% | 0.66% | 0.75% |
| Mar 2026 | 53.8% | 13.2% | 13.2% | 8.8% | 5.9% | 2.6% | 0.95% | 0.64% | 0.95% |
| Apr 2026 | 56.4% | 11.3% | 13.8% | 7.5% | 6.2% | 2.2% | 0.99% | 0.67% | 0.99% |
| May 2026 | 53.1% | 13% | 15.9% | 7.1% | 5.8% | 2.5% | 0.88% | 0.77% | 0.88% |
| Jun 2026 | 60.7% | 12.1% | 12.1% | 5.4% | 5.4% | 2% | 0.72% | 0.82% | 0.72% |
| Jul 2026 | 64.4% | 10.5% | 12.9% | 4.7% | 3.8% | 1.7% | 0.71% | 0.63% | 0.63% |
| Aug 2026 | 59.4% | 11.9% | 14.5% | 5.3% | 4.3% | 2.3% | 0.8% | 0.71% | 0.71% |
| Sep 2026 | 65.7% | 10.7% | 10.7% | 4.8% | 3.9% | 2.1% | 0.73% | 0.64% | 0.64% |
How has the Frog and MetaLab comparison changed over the last 12 months?
3 findings
- MetaLab was ahead of Frog in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Frog’s share of searches among UX design agencies worldwide moved from 5.4% to 4.8%, and its estimated monthly branded searches moved from 8.1K to 6.6K.
- Across the 12 months ending September 2026, MetaLab’s share of searches among UX design agencies worldwide moved from 12.1% to 10.7%, and its estimated monthly branded searches moved from 18.1K to 14.8K.
How did search popularity change for UX design agencies worldwide in September 2026?
2 changes
In September 2026, MetaLab lost share of searches among UX design agencies worldwide, from 14.5% to 10.7%.
In September 2026, Frog lost share of searches among UX design agencies worldwide, from 5.3% to 4.8%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Frog’s and MetaLab’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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