Brandwave

Freud vs Harvey:Which is searched more?

In September 2026, Freud had more branded searches than Harvey among router table brands worldwide. Freud was estimated to have 368K branded searches compared to Harvey’s 320, and held a 22.5% Share of Search versus Harvey’s 0.02%. These are worldwide searches for English-language branded terms.

Share of Search among router table brands worldwide in September 2026Which is more popular in search, Freud or Harvey?
Freud22.5%368K searches
vs
Harvey0.02%320 searches

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Which is more popular in search, Freud or Harvey?

Compare the router table brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Freud and Harvey among router table brands worldwide, by month

Share of Search by month for Freud, Harvey. The figures are in the table below the chart.

View monthly share of search table
MonthDeWaltFreudCraftsmanFestoolGrizzlyBoschJetHarvey
Oct 202539.2%26.2%14.3%17.5%1.9%0.38%0.47%0.06%
Nov 202544%24.1%13.2%16.1%1.8%0.43%0.43%0.03%
Dec 202545.9%20.5%16.8%13.7%2.3%0.45%0.37%0.03%
Jan 202639%26.1%17.4%14.2%2.3%0.47%0.47%0.02%
Feb 202639.6%21.6%21.6%14.5%1.9%0.32%0.39%0.02%
Mar 202634.9%23.3%23.3%15.6%2.1%0.34%0.34%0.02%
Apr 202637.6%25.1%20.6%13.7%2.3%0.3%0.37%0.01%
May 202637.6%25.2%20.6%13.8%2.3%0.3%0.3%0.01%
Jun 202639.6%21.7%21.7%14.5%1.9%0.32%0.32%0.01%
Jul 202637.6%20.6%25.2%13.7%2.3%0.3%0.37%0.01%
Aug 202642.3%18.9%23.1%12.6%2.1%0.34%0.62%0.02%
Sep 202641.2%22.5%18.4%15.1%2%0.33%0.33%0.02%

How has the Freud and Harvey comparison changed over the last 12 months?

  • Freud was ahead of Harvey in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Freud’s estimated Share of Search among router table brands worldwide moved from 26.2% to 22.5%, and its estimated monthly branded searches moved from 450K to 368K.
  • Across the 12 months ending September 2026, Harvey’s estimated Share of Search among router table brands worldwide moved from 0.06% to 0.02%, and its estimated monthly branded searches moved from 1K to 320.

How did search popularity change for router table brands worldwide in September 2026?

  1. In September 2026, Freud overtook Craftsman to rank 2nd among router table brands worldwide, with 22.5% estimated Share of Search.

  2. Estimated monthly branded searches for Harvey worldwide fell 68% over 12 measured months, from 1K to 320 in September 2026.

Other head-to-heads among router table brands

How each brand is measured

Brandwave collects information about searches that people make online using Freud’s and Harvey’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Freud

1 branded search term

  • freud

Harvey

1 branded search term

  • harvey router table

How the Brand Demand Index is measured

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