How popular isHarvey in search?
In August 2026, there were an estimated 110K branded searches for Harvey worldwide which is up 48.6% over the last 11 months. Harvey holds 36.6% estimated Share of Search among water softeners worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Where does Harvey compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Water softeners | 1st of 6 | 36.6% | Shown below |
| AI legal assistants | 1st of 5 | 57.6% | Show ranking |
Which water softeners compete with Harvey?
Share of Search by month for Harvey, BWT, Culligan, EcoWater. The figures are in the table below the chart.
View monthly share of search table
| Month | Harvey | BWT | Culligan | EcoWater | WaterBoss | Kinetico |
|---|---|---|---|---|---|---|
| Oct 2025 | 25.7% | 38.1% | 25.7% | 9.4% | 0.83% | 0.31% |
| Nov 2025 | 23.1% | 42.1% | 23.1% | 10.4% | 0.92% | 0.38% |
| Dec 2025 | 25.5% | 38.2% | 25.5% | 9.4% | 1% | 0.42% |
| Jan 2026 | 22% | 40% | 26.9% | 9.9% | 0.87% | 0.36% |
| Feb 2026 | 33.3% | 33.3% | 22.2% | 10% | 0.88% | 0.37% |
| Mar 2026 | 33.9% | 33.9% | 22.8% | 8.3% | 0.74% | 0.4% |
| Apr 2026 | 36% | 29.6% | 24.2% | 8.9% | 0.95% | 0.43% |
| May 2026 | 32.7% | 40.2% | 18% | 8.1% | 0.71% | 0.3% |
| Jun 2026 | 35.9% | 35.9% | 19.7% | 7.2% | 0.78% | 0.42% |
| Jul 2026 | 36.6% | 30.1% | 24.6% | 7.4% | 0.96% | 0.43% |
| Aug 2026 | 36.6% | 30.1% | 24.6% | 7.4% | 0.96% | 0.33% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 36.6% | 110K | 0% | 0 points | |
| 2, held 2nd | 30.1% | 90.5K | 0% | 0 points | |
| 3, held 3rd | 24.6% | 74K | 0% | 0 points | |
| 4, held 4th | 7.4% | 22.2K | 0% | 0 points | |
| 5, held 5th | 0.96% | 2.9K | 0% | 0 points | |
| 6, held 6th | 0.33% | 1K | -23.1% | -0.1 points |
1.
Harvey36.6%
Held 1st. 110K estimated branded searches, 0% vs prior month. Share 0 points.
2.
BWT30.1%
Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.
3.
Culligan24.6%
Held 3rd. 74K estimated branded searches, 0% vs prior month. Share 0 points.
4.
EcoWater7.4%
Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.
0.96%
Held 5th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.
6.
Kinetico0.33%
Held 6th. 1K estimated branded searches, -23.1% vs prior month. Share -0.1 points.
Compare search popularity between Harvey and its closest rivals
How has branded search demand for Harvey changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Harvey worldwide rose from 74K to 110K.
- Across the 11 months ending August 2026, Harvey’s estimated Share of Search among water softeners worldwide increased from 25.7% to 36.6%.
- Across the 11 months ending August 2026, Harvey’s estimated Share of Search among water softeners worldwide peaked at 36.6% in August 2026 and was lowest at 22% in January 2026.
- Across the 11 months ending August 2026, Harvey rose from 3rd to 1st among water softeners worldwide.
How did search popularity change for water softeners worldwide in August 2026?
6 changes

Culligan’s estimated Share of Search among water softeners worldwide has gained ground for 3 months in a row, from 18% to 24.6% in August 2026.

Harvey’s estimated Share of Search among water softeners worldwide has gained ground for 3 months in a row, from 32.7% to 36.6% in August 2026.

Estimated monthly branded searches for WaterBoss worldwide rose 20.8% over 11 measured months, from 2.4K to 2.9K in August 2026.

Estimated monthly branded searches for Kinetico worldwide rose 13.6% over 11 measured months, from 880 to 1K in August 2026.

Estimated monthly branded searches for EcoWater worldwide fell 18.1% over 11 measured months, from 27.1K to 22.2K in August 2026.

Estimated monthly branded searches for BWT worldwide fell 17.7% over 11 measured months, from 110K to 90.5K in August 2026.
How is Harvey measured?
Brandwave collects information about searches that people make online using Harvey’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- harvey ai
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Is Harvey your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.