Frank Body vs Tree Hut:Which is more popular by branded search?

Name: Frank Body vs Tree Hut: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Tree Hut had more branded searches than Frank Body among body scrub worldwide. Tree Hut was estimated to have 27.1K branded searches compared to Frank Body’s 3.6K, and held a 4.4% Share of Search versus Frank Body’s 0.59%. These are worldwide searches for English-language branded terms.

Share of Search among body scrub worldwide in August 2026Which is more popular in search, Frank Body or Tree Hut?

Follow Frank Body vs Tree Hut and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Which is more popular in search, Frank Body or Tree Hut?

Compare the body scrub shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Frank Body and Tree Hut among body scrub worldwide, by month

Month	St. Ives	Soap & Glory	Tree Hut	Frank Body	Dove	Mio
Oct 2025	70.4%	14.2%	14.2%	1%	0.09%	0.09%
Nov 2025	54.3%	20%	24.4%	1.2%	0.09%	0.07%
Dec 2025	46.7%	25.6%	25.6%	1.9%	0.07%	0.07%
Jan 2026	74.1%	12.2%	12.2%	1.3%	0.1%	0.1%
Feb 2026	74.1%	12.2%	12.2%	1.3%	0.1%	0.08%
Mar 2026	82.2%	9%	7.4%	1.2%	0.07%	0.09%
Apr 2026	82.4%	9.1%	7.4%	0.99%	0.06%	0.07%
May 2026	87.4%	6.4%	5.3%	0.85%	0.04%	0.04%
Jun 2026	86.3%	6.4%	6.4%	0.84%	0.05%	0.05%
Jul 2026	87.5%	6.4%	5.3%	0.7%	0.03%	0.04%
Aug 2026	89.5%	5.4%	4.4%	0.59%	0.04%	0.03%
Sep 2026	—	—	—	—	—	—

How has the Frank Body and Tree Hut comparison changed over the last 12 months?

3 findings

Tree Hut was ahead of Frank Body in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Frank Body’s estimated Share of Search among body scrub worldwide moved from 1% to 0.59%, and its estimated monthly branded searches held steady at 3.6K.
Across the 11 months ending August 2026, Tree Hut’s estimated Share of Search among body scrub worldwide moved from 14.2% to 4.4%, and its estimated monthly branded searches moved from 49.5K to 27.1K.

How did search popularity change for body scrub worldwide in August 2026?

1 change

In August 2026, Tree Hut lost estimated Share of Search among body scrub worldwide, from 5.3% to 4.4%.

How each brand is measured

Brandwave collects information about searches that people make online using Frank Body’s and Tree Hut’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.