Frank Body vs St. Ives:Which is more popular by branded search?
In August 2026, St. Ives had more branded searches than Frank Body among body scrub worldwide. St. Ives was estimated to have 550K branded searches compared to Frank Body’s 3.6K, and held an 89.5% Share of Search versus Frank Body’s 0.59%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Frank Body or St. Ives?
Compare the body scrub shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for St. Ives, Frank Body. The figures are in the table below the chart.
View monthly share of search table
| Month | St. Ives | Soap & Glory | Tree Hut | Frank Body | Dove | Mio |
|---|---|---|---|---|---|---|
| Oct 2025 | 70.4% | 14.2% | 14.2% | 1% | 0.09% | 0.09% |
| Nov 2025 | 54.3% | 20% | 24.4% | 1.2% | 0.09% | 0.07% |
| Dec 2025 | 46.7% | 25.6% | 25.6% | 1.9% | 0.07% | 0.07% |
| Jan 2026 | 74.1% | 12.2% | 12.2% | 1.3% | 0.1% | 0.1% |
| Feb 2026 | 74.1% | 12.2% | 12.2% | 1.3% | 0.1% | 0.08% |
| Mar 2026 | 82.2% | 9% | 7.4% | 1.2% | 0.07% | 0.09% |
| Apr 2026 | 82.4% | 9.1% | 7.4% | 0.99% | 0.06% | 0.07% |
| May 2026 | 87.4% | 6.4% | 5.3% | 0.85% | 0.04% | 0.04% |
| Jun 2026 | 86.3% | 6.4% | 6.4% | 0.84% | 0.05% | 0.05% |
| Jul 2026 | 87.5% | 6.4% | 5.3% | 0.7% | 0.03% | 0.04% |
| Aug 2026 | 89.5% | 5.4% | 4.4% | 0.59% | 0.04% | 0.03% |
| Sep 2026 | — | — | — | — | — | — |
How has the Frank Body and St. Ives comparison changed over the last 12 months?
3 findings
- St. Ives was ahead of Frank Body in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Frank Body’s estimated Share of Search among body scrub worldwide moved from 1% to 0.59%, and its estimated monthly branded searches held steady at 3.6K.
- Across the 11 months ending August 2026, St. Ives’ estimated Share of Search among body scrub worldwide moved from 70.4% to 89.5%, and its estimated monthly branded searches moved from 246K to 550K.
How did search popularity change for body scrub worldwide in August 2026?
1 change
In August 2026, St. Ives gained estimated Share of Search among body scrub worldwide, from 87.5% to 89.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Frank Body’s and St. Ives’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Frank Body
1 branded search term
- frank body scrub
St. Ives
1 branded search term
- st ives
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.