Fogo vs Kingsford:Which is more popular?
In October 2026, Kingsford had more branded searches than Fogo among lump charcoal brands worldwide. Kingsford had about 14,800 branded searches, while Fogo had 2,400. Kingsford made up 40.7% of all lump charcoal brand searches we track, and Fogo accounted for 6.6%. When we asked ChatGPT and Google AI Overviews about lump charcoal brands, Fogo appeared in four of the five answers and Kingsford in one. Fogo was mentioned before Kingsford in every answer that named either.
Who do people search for more?
Kingsford, about 6 searches for every 1 for Fogo
Who does AI mention more?
Fogo, mentioned in 4 of 5 answers, Kingsford in 1
Who does AI recommend more?
Fogo, named ahead of Kingsford in 3 of 3 answers
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Top lump charcoal brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Fogo was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Kingsford was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Fogo was listed before Kingsford in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Jealous Devil4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Big Green Egg4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Fogo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Kingsford1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
B&B Charcoal1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Royal Oak0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Cowboy Charcoal0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about lump charcoal brands
5 answers
Asked ChatGPT
“What's the best lump charcoal?”
Asked ChatGPT
“Which charcoal brand is best for a kamado grill?”
Asked ChatGPT
“What's the best charcoal for smoking meat?”
Searched Google, AI Overview
“lump charcoal”
Searched Google, AI Overview
“best lump charcoal”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.
Is Fogo or Kingsford more popular in search?
This chart shows how often people search Google for Fogo and Kingsford by name. Each line represents a brand's share of searches for all seven lump charcoal brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Kingsford, Fogo. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kingsford | Royal Oak | B&B Charcoal | Jealous Devil | Big Green Egg | Fogo | Cowboy Charcoal |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 35.7% | 13% | 13% | 12.4% | 10.6% | 10.6% | 4.7% |
| Dec 2025 | 41.2% | 12.3% | 12.3% | 11.7% | 8.1% | 10% | 4.5% |
| Jan 2026 | 38.8% | 14.1% | 14.1% | 11.9% | 7.7% | 9.3% | 4.2% |
| Feb 2026 | 35.7% | 15.9% | 13% | 13.4% | 6.9% | 10.5% | 4.7% |
| Mar 2026 | 42.6% | 12.7% | 12.7% | 12.2% | 6.8% | 8.5% | 4.5% |
| Apr 2026 | 37.9% | 13.8% | 13.8% | 10.9% | 9.2% | 9.2% | 5% |
| May 2026 | 42.3% | 12.6% | 10.3% | 16.3% | 6.9% | 6.9% | 4.6% |
| Jun 2026 | 40.2% | 14.7% | 14.7% | 11.6% | 6.5% | 8% | 4.3% |
| Jul 2026 | 39.8% | 14.5% | 14.5% | 12.5% | 7.9% | 6.5% | 4.3% |
| Aug 2026 | 36.3% | 16.3% | 13.3% | 14.7% | 5.8% | 8.8% | 4.8% |
| Sep 2026 | 43.1% | 15.7% | 12.9% | 12.4% | 4.5% | 6.9% | 4.5% |
| Oct 2026 | 40.7% | 18.1% | 12.1% | 10.7% | 6.6% | 6.6% | 5.2% |
How has branded search for Fogo and Kingsford changed worldwide over the last 12 months?
3 findings
- Kingsford was ahead of Fogo in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Fogo’s share of searches among lump charcoal brands worldwide moved from 10.6% to 6.6%, and its estimated monthly branded searches moved from 3.6K to 2.4K.
- Across the 12 months ending October 2026, Kingsford’s share of searches among lump charcoal brands worldwide moved from 35.7% to 40.7%, and its estimated monthly branded searches moved from 12.1K to 14.8K.
How did search popularity change for lump charcoal brands worldwide in October 2026?
3 changes
In October 2026, Big Green Egg overtook Fogo to rank 5th among lump charcoal brands worldwide, with 6.6% of the searches.
In October 2026, Kingsford lost share of searches among lump charcoal brands worldwide, from 43.1% to 40.7%.
Estimated monthly branded searches for Fogo worldwide fell 33.3% over 12 measured months, from 3.6K to 2.4K in October 2026.
How are Fogo’s and Kingsford’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Fogo’s and Kingsford’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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