Jealous Devil vs Kingsford:Which is more popular?
In October 2026, Kingsford had more branded searches than Jealous Devil among lump charcoal brands worldwide. Kingsford had about 14,800 branded searches, while Jealous Devil had 3,900. Kingsford made up 40.7% of all lump charcoal brand searches we track, and Jealous Devil accounted for 10.7%. When we asked ChatGPT and Google AI Overviews about lump charcoal brands, Jealous Devil appeared in four of the five answers and Kingsford in one. Jealous Devil was mentioned before Kingsford in every answer.
Who do people search for more?
Kingsford, about 4 searches for every 1 for Jealous Devil
Who does AI mention more?
Jealous Devil, mentioned in 4 of 5 answers, Kingsford in 1
Who does AI recommend more?
Jealous Devil, named ahead of Kingsford in every answer
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Top lump charcoal brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Jealous Devil was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Kingsford was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Jealous Devil was listed before Kingsford in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Jealous Devil4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Big Green Egg4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Fogo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Kingsford1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
B&B Charcoal1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Royal Oak0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Cowboy Charcoal0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about lump charcoal brands
5 answers
Asked ChatGPT
“What's the best lump charcoal?”
Asked ChatGPT
“Which charcoal brand is best for a kamado grill?”
Asked ChatGPT
“What's the best charcoal for smoking meat?”
Searched Google, AI Overview
“lump charcoal”
Searched Google, AI Overview
“best lump charcoal”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.
Is Jealous Devil or Kingsford more popular in search?
This chart shows how often people search Google for Jealous Devil and Kingsford by name. Each line represents a brand's share of searches for all seven lump charcoal brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Kingsford, Jealous Devil. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kingsford | Royal Oak | B&B Charcoal | Jealous Devil | Big Green Egg | Fogo | Cowboy Charcoal |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 35.7% | 13% | 13% | 12.4% | 10.6% | 10.6% | 4.7% |
| Dec 2025 | 41.2% | 12.3% | 12.3% | 11.7% | 8.1% | 10% | 4.5% |
| Jan 2026 | 38.8% | 14.1% | 14.1% | 11.9% | 7.7% | 9.3% | 4.2% |
| Feb 2026 | 35.7% | 15.9% | 13% | 13.4% | 6.9% | 10.5% | 4.7% |
| Mar 2026 | 42.6% | 12.7% | 12.7% | 12.2% | 6.8% | 8.5% | 4.5% |
| Apr 2026 | 37.9% | 13.8% | 13.8% | 10.9% | 9.2% | 9.2% | 5% |
| May 2026 | 42.3% | 12.6% | 10.3% | 16.3% | 6.9% | 6.9% | 4.6% |
| Jun 2026 | 40.2% | 14.7% | 14.7% | 11.6% | 6.5% | 8% | 4.3% |
| Jul 2026 | 39.8% | 14.5% | 14.5% | 12.5% | 7.9% | 6.5% | 4.3% |
| Aug 2026 | 36.3% | 16.3% | 13.3% | 14.7% | 5.8% | 8.8% | 4.8% |
| Sep 2026 | 43.1% | 15.7% | 12.9% | 12.4% | 4.5% | 6.9% | 4.5% |
| Oct 2026 | 40.7% | 18.1% | 12.1% | 10.7% | 6.6% | 6.6% | 5.2% |
How has branded search for Jealous Devil and Kingsford changed worldwide over the last 12 months?
3 findings
- Kingsford was ahead of Jealous Devil in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Jealous Devil’s share of searches among lump charcoal brands worldwide moved from 12.4% to 10.7%, and its estimated monthly branded searches moved from 4.2K to 3.9K.
- Across the 12 months ending October 2026, Kingsford’s share of searches among lump charcoal brands worldwide moved from 35.7% to 40.7%, and its estimated monthly branded searches moved from 12.1K to 14.8K.
How did search popularity change for lump charcoal brands worldwide in October 2026?
2 changes
In October 2026, Kingsford lost share of searches among lump charcoal brands worldwide, from 43.1% to 40.7%.
In October 2026, Jealous Devil lost share of searches among lump charcoal brands worldwide, from 12.4% to 10.7%.
How are Jealous Devil’s and Kingsford’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Jealous Devil’s and Kingsford’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Jealous Devil
2 branded search terms
- jealous devil
- jealous devil charcoal
Kingsford
1 branded search term
- kingsford charcoal
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