Lump charcoal brands:Which are most popular?

Name: Lump charcoal brands: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In October 2026, Kingsford was the most searched lump charcoal brand worldwide, accounting for 40.7% of all searches among the seven brands tracked by the Brandwave Brand Demand Index. When we checked with ChatGPT and Google AI Overviews, Jealous Devil, Big Green Egg and Fogo were mentioned most often, in four of the five answers. Jealous Devil was recommended most often, coming first in two out of four responses that gave a list.

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Top lump charcoal brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Jealous Devil, Big Green Egg and Fogo were mentioned most often, in four of the five answers. Jealous Devil was recommended most often, coming first in two out of four answers that gave a list. Fogo was second, and Big Green Egg was third. Royal Oak, which ranked second in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Jealous Devil	Named in 2 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	4 of 5
Big Green Egg	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Fogo	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Kingsford	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
B&B Charcoal	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Royal Oak	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Cowboy Charcoal	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Jealous Devil4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Big Green Egg4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Fogo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Kingsford1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
B&B Charcoal1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Royal Oak0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Cowboy Charcoal0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about lump charcoal brands

5 answers

Asked ChatGPT
“What's the best lump charcoal?”
Asked ChatGPT
“Which charcoal brand is best for a kamado grill?”
Asked ChatGPT
“What's the best charcoal for smoking meat?”
1. 1Fogo
2. 2B&B Charcoal
3. 3Kingsford
4. 4Big Green Egg
Searched Google, AI Overview
“lump charcoal”
1. 1Big Green Egg
2. 2Jealous Devil
Searched Google, AI Overview
“best lump charcoal”
1. 1Fogo
2. 2Jealous Devil

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

Which lump charcoal brands do people search for most?

This chart shows how often people search Google for each lump charcoal brand by name. Each line represents a brand's share of searches for all seven lump charcoal brands we track, month by month, from English-language searches worldwide.

Share of searches among lump charcoal brands worldwide, by month

Month	Kingsford	Royal Oak	B&B Charcoal	Jealous Devil	Big Green Egg	Fogo	Cowboy Charcoal
Nov 2025	35.7%	13%	13%	12.4%	10.6%	10.6%	4.7%
Dec 2025	41.2%	12.3%	12.3%	11.7%	8.1%	10%	4.5%
Jan 2026	38.8%	14.1%	14.1%	11.9%	7.7%	9.3%	4.2%
Feb 2026	35.7%	15.9%	13%	13.4%	6.9%	10.5%	4.7%
Mar 2026	42.6%	12.7%	12.7%	12.2%	6.8%	8.5%	4.5%
Apr 2026	37.9%	13.8%	13.8%	10.9%	9.2%	9.2%	5%
May 2026	42.3%	12.6%	10.3%	16.3%	6.9%	6.9%	4.6%
Jun 2026	40.2%	14.7%	14.7%	11.6%	6.5%	8%	4.3%
Jul 2026	39.8%	14.5%	14.5%	12.5%	7.9%	6.5%	4.3%
Aug 2026	36.3%	16.3%	13.3%	14.7%	5.8%	8.8%	4.8%
Sep 2026	43.1%	15.7%	12.9%	12.4%	4.5%	6.9%	4.5%
Oct 2026	40.7%	18.1%	12.1%	10.7%	6.6%	6.6%	5.2%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Kingsford Clorox	40.7%	14.8K	-18.2%	-2.4 points
2, held 2nd	Royal Oak	18.1%	6.6K	0%	+2.4 points
3, held 3rd	B&B Charcoal	12.1%	4.4K	-18.5%	-0.8 points
4, held 4th	Jealous Devil	10.7%	3.9K	-25%	-1.7 points
5, moved from 6th to 5th	Big Green Egg	6.6%	2.4K	+26.3%	+2.1 pointsmoved from 6th to 5th
6, moved from 5th to 6th	Fogo	6.6%	2.4K	-17.2%	-0.3 pointsmoved from 5th to 6th
7, held 7th	Cowboy Charcoal	5.2%	1.9K	0%	+0.7 points

1.Kingsford
40.7%
Held 1st. 14.8K estimated branded searches, -18.2% vs prior month. Share -2.4 points.
2.Royal Oak
18.1%
Held 2nd. 6.6K estimated branded searches, 0% vs prior month. Share +2.4 points.
3.B&B Charcoal
12.1%
Held 3rd. 4.4K estimated branded searches, -18.5% vs prior month. Share -0.8 points.
4.Jealous Devil
10.7%
Held 4th. 3.9K estimated branded searches, -25% vs prior month. Share -1.7 points.
5.Big Green Egg
6.6%
Moved from 6th to 5th. 2.4K estimated branded searches, +26.3% vs prior month. Share +2.1 points.
6.Fogo
6.6%
Moved from 5th to 6th. 2.4K estimated branded searches, -17.2% vs prior month. Share -0.3 points.
7.Cowboy Charcoal
5.2%
Held 7th. 1.9K estimated branded searches, 0% vs prior month. Share +0.7 points.

Big Green Egg sells other things too, so only its searches that name this product count here, like “big green egg charcoal”.

Which brand is most popular in search among lump charcoal brands worldwide?

7 brands

In October 2026, Kingsford was the most searched among lump charcoal brands worldwide, with an estimated 14.8K branded searches, 40.7% of all searches for the seven tracked by the Brandwave Brand Demand Index. Royal Oak is in 2nd place, 22.5 percentage points behind at 18.1%.

Global lump charcoal brands, last 12 months ending October 2026
Brand	Share of searches	Peak	Low	Rank
Kingsford	35.7% → 40.7%	43.1%Sep 2026	35.7%Nov 2025	1st
Royal Oak	13% → 18.1%	18.1%Oct 2026	12.3%Dec 2025	3rd → 2nd
B&B Charcoal	13% → 12.1%	14.7%Jun 2026	10.3%May 2026	2nd → 3rd
Jealous Devil	12.4% → 10.7%	16.3%May 2026	10.7%Oct 2026	4th
Big Green Egg	10.6% → 6.6%	10.6%Nov 2025	4.5%Sep 2026	5th
Fogo	10.6% → 6.6%	10.6%Nov 2025	6.5%Jul 2026	6th
Cowboy Charcoal	4.7% → 5.2%	5.2%Oct 2026	4.2%Jan 2026	7th

Each finding as a sentence

Across the 12 months ending October 2026, Kingsford’s share of searches among lump charcoal brands worldwide increased from 35.7% to 40.7%.
Across the 12 months ending October 2026, Royal Oak’s share of searches among lump charcoal brands worldwide increased from 13% to 18.1%.
Across the 12 months ending October 2026, B&B Charcoal’s share of searches among lump charcoal brands worldwide decreased from 13% to 12.1%.
Across the 12 months ending October 2026, Jealous Devil’s share of searches among lump charcoal brands worldwide decreased from 12.4% to 10.7%.
Across the 12 months ending October 2026, Big Green Egg’s share of searches among lump charcoal brands worldwide decreased from 10.6% to 6.6%.
Across the 12 months ending October 2026, Fogo’s share of searches among lump charcoal brands worldwide decreased from 10.6% to 6.6%.
Across the 12 months ending October 2026, Cowboy Charcoal’s share of searches among lump charcoal brands worldwide increased from 4.7% to 5.2%.
Across the 12 months ending October 2026, Kingsford’s share of searches among lump charcoal brands worldwide peaked at 43.1% in September 2026 and was lowest at 35.7% in November 2025.
Across the 12 months ending October 2026, Royal Oak’s share of searches among lump charcoal brands worldwide peaked at 18.1% in October 2026 and was lowest at 12.3% in December 2025.
Across the 12 months ending October 2026, B&B Charcoal’s share of searches among lump charcoal brands worldwide peaked at 14.7% in June 2026 and was lowest at 10.3% in May 2026.
Across the 12 months ending October 2026, Jealous Devil’s share of searches among lump charcoal brands worldwide peaked at 16.3% in May 2026 and was lowest at 10.7% in October 2026.
Across the 12 months ending October 2026, Big Green Egg’s share of searches among lump charcoal brands worldwide peaked at 10.6% in November 2025 and was lowest at 4.5% in September 2026.
Across the 12 months ending October 2026, Fogo’s share of searches among lump charcoal brands worldwide peaked at 10.6% in November 2025 and was lowest at 6.5% in July 2026.
Across the 12 months ending October 2026, Cowboy Charcoal’s share of searches among lump charcoal brands worldwide peaked at 5.2% in October 2026 and was lowest at 4.2% in January 2026.
Across the 12 months ending October 2026, Royal Oak rose from 3rd to 2nd among lump charcoal brands worldwide.
Across the 12 months ending October 2026, B&B Charcoal fell from 2nd to 3rd among lump charcoal brands worldwide.

How did search popularity change for lump charcoal brands worldwide in October 2026?

7 changes

In October 2026, Big Green Egg overtook Fogo to rank 5th among lump charcoal brands worldwide, with 6.6% of the searches.
In October 2026, Royal Oak gained share of searches among lump charcoal brands worldwide, from 15.7% to 18.1%.
In October 2026, Cowboy Charcoal gained share of searches among lump charcoal brands worldwide, from 4.5% to 5.2%.
In October 2026, Kingsford lost share of searches among lump charcoal brands worldwide, from 43.1% to 40.7%.
In October 2026, Jealous Devil lost share of searches among lump charcoal brands worldwide, from 12.4% to 10.7%.
In October 2026, B&B Charcoal lost share of searches among lump charcoal brands worldwide, from 12.9% to 12.1%.
Estimated monthly branded searches for Fogo worldwide fell 33.3% over 12 measured months, from 3.6K to 2.4K in October 2026.

How are branded searches counted for lump charcoal brands?

8 search terms

Each brand's share of searches among lump charcoal brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.