Brandwave

B&B Charcoal vs Jealous Devil:Which is more popular?

In October 2026, B&B Charcoal had more branded searches than Jealous Devil among lump charcoal brands worldwide. B&B Charcoal had about 4,400 branded searches, while Jealous Devil had 3,900. B&B Charcoal made up 12.1% of all lump charcoal brand searches we track, and Jealous Devil accounted for 10.7%. When we asked ChatGPT and Google AI Overviews about lump charcoal brands, Jealous Devil appeared in four of the five answers and B&B Charcoal in one. Jealous Devil was mentioned before B&B Charcoal in every answer.

Among lump charcoal brands worldwide in October 2026

Who do people search for more?

B&B Charcoal, about 13% more searches than Jealous Devil

B&B Charcoal 4.4K searchesJealous Devil 3.9K searches

Who does AI mention more?

Jealous Devil, mentioned in 4 of 5 answers, B&B Charcoal in 1

Jealous Devil in 4 of 5B&B Charcoal in 1 of 5

Who does AI recommend more?

Jealous Devil, named ahead of B&B Charcoal in every answer

Jealous Devil first in 4B&B Charcoal never first

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Top lump charcoal brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Jealous Devil was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. B&B Charcoal was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Jealous Devil was listed before B&B Charcoal in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Jealous Devil1st
  2. Fogo2nd
  3. Big Green Egg3rd
  4. Kingsford–
  5. Royal Oak–
  6. B&B Charcoal–
  7. Cowboy Charcoal–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Jealous Devil4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Big Green Egg4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fogo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kingsford1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • B&B Charcoal1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Royal Oak0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cowboy Charcoal0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about lump charcoal brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

Is B&B Charcoal or Jealous Devil more popular in search?

This chart shows how often people search Google for B&B Charcoal and Jealous Devil by name. Each line represents a brand's share of searches for all seven lump charcoal brands we track, month by month, from English-language searches worldwide.

B&B Charcoal and Jealous Devil among lump charcoal brands worldwide, by month

Share of searches by month for B&B Charcoal, Jealous Devil. The figures are in the table below the chart.

View monthly share of searches table
MonthKingsfordRoyal OakB&B CharcoalJealous DevilBig Green EggFogoCowboy Charcoal
Nov 202535.7%13%13%12.4%10.6%10.6%4.7%
Dec 202541.2%12.3%12.3%11.7%8.1%10%4.5%
Jan 202638.8%14.1%14.1%11.9%7.7%9.3%4.2%
Feb 202635.7%15.9%13%13.4%6.9%10.5%4.7%
Mar 202642.6%12.7%12.7%12.2%6.8%8.5%4.5%
Apr 202637.9%13.8%13.8%10.9%9.2%9.2%5%
May 202642.3%12.6%10.3%16.3%6.9%6.9%4.6%
Jun 202640.2%14.7%14.7%11.6%6.5%8%4.3%
Jul 202639.8%14.5%14.5%12.5%7.9%6.5%4.3%
Aug 202636.3%16.3%13.3%14.7%5.8%8.8%4.8%
Sep 202643.1%15.7%12.9%12.4%4.5%6.9%4.5%
Oct 202640.7%18.1%12.1%10.7%6.6%6.6%5.2%

How has branded search for B&B Charcoal and Jealous Devil changed worldwide over the last 12 months?

3 findings
  • The lead changed hands 6 times in the 12 months ending October 2026: Jealous Devil took it in February 2026, B&B Charcoal took it in March 2026, Jealous Devil took it in May 2026, B&B Charcoal took it in June 2026, Jealous Devil took it in August 2026, B&B Charcoal took it in September 2026.
  • Across the 12 months ending October 2026, B&B Charcoal’s share of searches among lump charcoal brands worldwide moved from 13% to 12.1%, and its estimated monthly branded searches held steady at 4.4K.
  • Across the 12 months ending October 2026, Jealous Devil’s share of searches among lump charcoal brands worldwide moved from 12.4% to 10.7%, and its estimated monthly branded searches moved from 4.2K to 3.9K.

How did search popularity change for lump charcoal brands worldwide in October 2026?

2 changes

  1. In October 2026, Jealous Devil lost share of searches among lump charcoal brands worldwide, from 12.4% to 10.7%.

  2. In October 2026, B&B Charcoal lost share of searches among lump charcoal brands worldwide, from 12.9% to 12.1%.

How are B&B Charcoal’s and Jealous Devil’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using B&B Charcoal’s and Jealous Devil’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

B&B Charcoal

1 branded search term

  • b&b charcoal

Jealous Devil

2 branded search terms

  • jealous devil
  • jealous devil charcoal

How the Brand Demand Index is measured

Other head-to-heads among lump charcoal brands

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