Brandwave

How popular isB&B Charcoal?

In October 2026, people searched for B&B Charcoal by name about 4,400 times worldwide, about the same as the previous year. These searches made up 12.1% of all global lump charcoal brand searches, placing B&B Charcoal third out of seven brands. When we asked both ChatGPT and Google AI Overviews about lump charcoal brands, B&B Charcoal appeared in one of the five answers.

Search and AI answers in October 2026

B&B Charcoal is the third most searched of 7 competitors and not named in the AI answers we collected.

  1. KingsfordShare of searches 40.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations –
  2. Royal OakShare of searches 18.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. B&B CharcoalShare of searches 12.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations –
  4. Jealous DevilShare of searches 10.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  5. Big Green EggShare of searches 6.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd

+2 more

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Top lump charcoal brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, B&B Charcoal was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Jealous Devil1st
  2. Fogo2nd
  3. Big Green Egg3rd
  4. Kingsford–
  5. Royal Oak–
  6. B&B Charcoal–
  7. Cowboy Charcoal–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Jealous Devil4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Big Green Egg4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fogo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kingsford1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • B&B Charcoal1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Royal Oak0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cowboy Charcoal0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about lump charcoal brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

How often do people search for B&B Charcoal compared with other lump charcoal brands worldwide?

B&B Charcoal against lump charcoal brands worldwide, by month

Share of searches by month for Kingsford, Royal Oak, B&B Charcoal, Jealous Devil, Big Green Egg, Fogo, Cowboy Charcoal. The figures are in the table below the chart.

View monthly share of searches table
MonthKingsfordRoyal OakB&B CharcoalJealous DevilBig Green EggFogoCowboy Charcoal
Nov 202535.7%13%13%12.4%10.6%10.6%4.7%
Dec 202541.2%12.3%12.3%11.7%8.1%10%4.5%
Jan 202638.8%14.1%14.1%11.9%7.7%9.3%4.2%
Feb 202635.7%15.9%13%13.4%6.9%10.5%4.7%
Mar 202642.6%12.7%12.7%12.2%6.8%8.5%4.5%
Apr 202637.9%13.8%13.8%10.9%9.2%9.2%5%
May 202642.3%12.6%10.3%16.3%6.9%6.9%4.6%
Jun 202640.2%14.7%14.7%11.6%6.5%8%4.3%
Jul 202639.8%14.5%14.5%12.5%7.9%6.5%4.3%
Aug 202636.3%16.3%13.3%14.7%5.8%8.8%4.8%
Sep 202643.1%15.7%12.9%12.4%4.5%6.9%4.5%
Oct 202640.7%18.1%12.1%10.7%6.6%6.6%5.2%

  1. 1.Kingsford

    40.7%

    Held 1st. 14.8K estimated branded searches, -18.2% vs prior month. Share -2.4 points.

  2. 2.Royal Oak

    18.1%

    Held 2nd. 6.6K estimated branded searches, 0% vs prior month. Share +2.4 points.

  3. 3.B&B Charcoal

    12.1%

    Held 3rd. 4.4K estimated branded searches, -18.5% vs prior month. Share -0.8 points.

  4. 4.Jealous Devil

    10.7%

    Held 4th. 3.9K estimated branded searches, -25% vs prior month. Share -1.7 points.

  5. 5.Big Green Egg

    6.6%

    Moved from 6th to 5th. 2.4K estimated branded searches, +26.3% vs prior month. Share +2.1 points.

  6. 6.Fogo

    6.6%

    Moved from 5th to 6th. 2.4K estimated branded searches, -17.2% vs prior month. Share -0.3 points.

  7. 7.Cowboy Charcoal

    5.2%

    Held 7th. 1.9K estimated branded searches, 0% vs prior month. Share +0.7 points.

Big Green Egg sells other things too, so only its searches that name this product count here, like “big green egg charcoal”.

Compare popularity between B&B Charcoal and its closest rivals

Every comparison with B&B Charcoal

6 comparisons

How has branded search demand for B&B Charcoal changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for B&B Charcoal worldwide held steady at 4.4K.
  • Across the 12 months ending October 2026, B&B Charcoal’s share of searches among lump charcoal brands worldwide decreased from 13% to 12.1%.
  • Across the 12 months ending October 2026, B&B Charcoal’s share of searches among lump charcoal brands worldwide peaked at 14.7% in June 2026 and was lowest at 10.3% in May 2026.
  • Across the 12 months ending October 2026, B&B Charcoal fell from 2nd to 3rd among lump charcoal brands worldwide.

How did search popularity change for lump charcoal brands worldwide in October 2026?

6 changes

  1. In October 2026, Big Green Egg overtook Fogo to rank 5th among lump charcoal brands worldwide, with 6.6% of the searches.

  2. In October 2026, Royal Oak gained share of searches among lump charcoal brands worldwide, from 15.7% to 18.1%.

  3. In October 2026, Cowboy Charcoal gained share of searches among lump charcoal brands worldwide, from 4.5% to 5.2%.

  4. In October 2026, Kingsford lost share of searches among lump charcoal brands worldwide, from 43.1% to 40.7%.

  5. In October 2026, Jealous Devil lost share of searches among lump charcoal brands worldwide, from 12.4% to 10.7%.

  6. In October 2026, B&B Charcoal lost share of searches among lump charcoal brands worldwide, from 12.9% to 12.1%.

How are B&B Charcoal’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using B&B Charcoal’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • b&b charcoal

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