How popular isKingsford?
In October 2026, people searched for Kingsford by name about 14,800 times worldwide, a 22.3% increase from the previous year. These searches made up 40.7% of all global lump charcoal brand searches, placing Kingsford first out of seven brands. When we asked both ChatGPT and Google AI Overviews about lump charcoal brands, Kingsford appeared in one of the five answers.
Kingsford is the most searched of 7 competitors and not named in the AI answers we collected.
KingsfordShare of searches 40.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations –
Royal OakShare of searches 18.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
B&B CharcoalShare of searches 12.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations –
Jealous DevilShare of searches 10.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
Big Green EggShare of searches 6.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
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Top lump charcoal brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Kingsford was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Jealous Devil4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Big Green Egg4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Fogo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Kingsford1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- B&B Charcoal1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Royal Oak0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Cowboy Charcoal0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about lump charcoal brands
5 answers
Asked ChatGPT
“What's the best lump charcoal?”
Asked ChatGPT
“Which charcoal brand is best for a kamado grill?”
Asked ChatGPT
“What's the best charcoal for smoking meat?”
Searched Google, AI Overview
“lump charcoal”
Searched Google, AI Overview
“best lump charcoal”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.
How often do people search for Kingsford compared with other lump charcoal brands worldwide?
Share of searches by month for Kingsford, Royal Oak, B&B Charcoal, Jealous Devil, Big Green Egg, Fogo, Cowboy Charcoal. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kingsford | Royal Oak | B&B Charcoal | Jealous Devil | Big Green Egg | Fogo | Cowboy Charcoal |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 35.7% | 13% | 13% | 12.4% | 10.6% | 10.6% | 4.7% |
| Dec 2025 | 41.2% | 12.3% | 12.3% | 11.7% | 8.1% | 10% | 4.5% |
| Jan 2026 | 38.8% | 14.1% | 14.1% | 11.9% | 7.7% | 9.3% | 4.2% |
| Feb 2026 | 35.7% | 15.9% | 13% | 13.4% | 6.9% | 10.5% | 4.7% |
| Mar 2026 | 42.6% | 12.7% | 12.7% | 12.2% | 6.8% | 8.5% | 4.5% |
| Apr 2026 | 37.9% | 13.8% | 13.8% | 10.9% | 9.2% | 9.2% | 5% |
| May 2026 | 42.3% | 12.6% | 10.3% | 16.3% | 6.9% | 6.9% | 4.6% |
| Jun 2026 | 40.2% | 14.7% | 14.7% | 11.6% | 6.5% | 8% | 4.3% |
| Jul 2026 | 39.8% | 14.5% | 14.5% | 12.5% | 7.9% | 6.5% | 4.3% |
| Aug 2026 | 36.3% | 16.3% | 13.3% | 14.7% | 5.8% | 8.8% | 4.8% |
| Sep 2026 | 43.1% | 15.7% | 12.9% | 12.4% | 4.5% | 6.9% | 4.5% |
| Oct 2026 | 40.7% | 18.1% | 12.1% | 10.7% | 6.6% | 6.6% | 5.2% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 40.7% | 14.8K | -18.2% | -2.4 points | |
| 2, held 2nd | 18.1% | 6.6K | 0% | +2.4 points | |
| 3, held 3rd | 12.1% | 4.4K | -18.5% | -0.8 points | |
| 4, held 4th | 10.7% | 3.9K | -25% | -1.7 points | |
| 5, moved from 6th to 5th | 6.6% | 2.4K | +26.3% | +2.1 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 6.6% | 2.4K | -17.2% | -0.3 pointsmoved from 5th to 6th | |
| 7, held 7th | 5.2% | 1.9K | 0% | +0.7 points |
40.7%
Held 1st. 14.8K estimated branded searches, -18.2% vs prior month. Share -2.4 points.
18.1%
Held 2nd. 6.6K estimated branded searches, 0% vs prior month. Share +2.4 points.
12.1%
Held 3rd. 4.4K estimated branded searches, -18.5% vs prior month. Share -0.8 points.
10.7%
Held 4th. 3.9K estimated branded searches, -25% vs prior month. Share -1.7 points.
6.6%
Moved from 6th to 5th. 2.4K estimated branded searches, +26.3% vs prior month. Share +2.1 points.
6.
Fogo6.6%
Moved from 5th to 6th. 2.4K estimated branded searches, -17.2% vs prior month. Share -0.3 points.
5.2%
Held 7th. 1.9K estimated branded searches, 0% vs prior month. Share +0.7 points.
Big Green Egg sells other things too, so only its searches that name this product count here, like “big green egg charcoal”.
Compare popularity between Kingsford and its closest rivals
Every comparison with Kingsford
6 comparisons
How has branded search demand for Kingsford changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending October 2026, estimated monthly branded searches for Kingsford worldwide rose from 12.1K to 14.8K.
- Across the 12 months ending October 2026, Kingsford’s share of searches among lump charcoal brands worldwide increased from 35.7% to 40.7%.
- Across the 12 months ending October 2026, Kingsford’s share of searches among lump charcoal brands worldwide peaked at 43.1% in September 2026 and was lowest at 35.7% in November 2025.
How did search popularity change for lump charcoal brands worldwide in October 2026?
6 changes
In October 2026, Big Green Egg overtook Fogo to rank 5th among lump charcoal brands worldwide, with 6.6% of the searches.
In October 2026, Royal Oak gained share of searches among lump charcoal brands worldwide, from 15.7% to 18.1%.
In October 2026, Cowboy Charcoal gained share of searches among lump charcoal brands worldwide, from 4.5% to 5.2%.
In October 2026, Kingsford lost share of searches among lump charcoal brands worldwide, from 43.1% to 40.7%.
In October 2026, Jealous Devil lost share of searches among lump charcoal brands worldwide, from 12.4% to 10.7%.
In October 2026, B&B Charcoal lost share of searches among lump charcoal brands worldwide, from 12.9% to 12.1%.
How are Kingsford’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Kingsford’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- kingsford charcoal
Who owns Kingsford?
Kingsford is owned by 
Clorox. Brandwave also tracks Clorox and 
Clorox Pool&Spa, owned by the same company, worldwide.
Do you work for Kingsford? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Kingsford your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.