Brandwave

How popular isFogo?

In October 2026, people searched for Fogo by name about 2,400 times worldwide, a 33.3% decrease from the previous year. These searches made up 6.6% of all global lump charcoal brand searches, placing Fogo sixth out of seven brands. When we asked both ChatGPT and Google AI Overviews about lump charcoal brands, Fogo appeared in four of the five answers and was the second most recommended of the seven.

Search and AI answers in October 2026

Fogo is the sixth most searched of 7 competitors and the second most recommended in the AI answers we collected.

  1. KingsfordShare of searches 40.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations –
  2. Royal OakShare of searches 18.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. B&B CharcoalShare of searches 12.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations –
  4. Jealous DevilShare of searches 10.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  5. FogoShare of searches 6.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd

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Top lump charcoal brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Fogo was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Fogo is the second most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Jealous Devil1st
  2. Fogo2nd
  3. Big Green Egg3rd
  4. Kingsford–
  5. Royal Oak–
  6. B&B Charcoal–
  7. Cowboy Charcoal–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Jealous Devil4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Big Green Egg4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fogo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kingsford1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • B&B Charcoal1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Royal Oak0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cowboy Charcoal0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about lump charcoal brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

How often do people search for Fogo compared with other lump charcoal brands worldwide?

Fogo against lump charcoal brands worldwide, by month

Share of searches by month for Kingsford, Royal Oak, B&B Charcoal, Jealous Devil, Big Green Egg, Fogo, Cowboy Charcoal. The figures are in the table below the chart.

View monthly share of searches table
MonthKingsfordRoyal OakB&B CharcoalJealous DevilBig Green EggFogoCowboy Charcoal
Nov 202535.7%13%13%12.4%10.6%10.6%4.7%
Dec 202541.2%12.3%12.3%11.7%8.1%10%4.5%
Jan 202638.8%14.1%14.1%11.9%7.7%9.3%4.2%
Feb 202635.7%15.9%13%13.4%6.9%10.5%4.7%
Mar 202642.6%12.7%12.7%12.2%6.8%8.5%4.5%
Apr 202637.9%13.8%13.8%10.9%9.2%9.2%5%
May 202642.3%12.6%10.3%16.3%6.9%6.9%4.6%
Jun 202640.2%14.7%14.7%11.6%6.5%8%4.3%
Jul 202639.8%14.5%14.5%12.5%7.9%6.5%4.3%
Aug 202636.3%16.3%13.3%14.7%5.8%8.8%4.8%
Sep 202643.1%15.7%12.9%12.4%4.5%6.9%4.5%
Oct 202640.7%18.1%12.1%10.7%6.6%6.6%5.2%

  1. 1.Kingsford

    40.7%

    Held 1st. 14.8K estimated branded searches, -18.2% vs prior month. Share -2.4 points.

  2. 2.Royal Oak

    18.1%

    Held 2nd. 6.6K estimated branded searches, 0% vs prior month. Share +2.4 points.

  3. 3.B&B Charcoal

    12.1%

    Held 3rd. 4.4K estimated branded searches, -18.5% vs prior month. Share -0.8 points.

  4. 4.Jealous Devil

    10.7%

    Held 4th. 3.9K estimated branded searches, -25% vs prior month. Share -1.7 points.

  5. 5.Big Green Egg

    6.6%

    Moved from 6th to 5th. 2.4K estimated branded searches, +26.3% vs prior month. Share +2.1 points.

  6. 6.Fogo

    6.6%

    Moved from 5th to 6th. 2.4K estimated branded searches, -17.2% vs prior month. Share -0.3 points.

  7. 7.Cowboy Charcoal

    5.2%

    Held 7th. 1.9K estimated branded searches, 0% vs prior month. Share +0.7 points.

Big Green Egg sells other things too, so only its searches that name this product count here, like “big green egg charcoal”.

Compare popularity between Fogo and its closest rivals

Every comparison with Fogo

6 comparisons

How has branded search demand for Fogo changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Fogo worldwide fell from 3.6K to 2.4K.
  • Across the 12 months ending October 2026, Fogo’s share of searches among lump charcoal brands worldwide decreased from 10.6% to 6.6%.
  • Across the 12 months ending October 2026, Fogo’s share of searches among lump charcoal brands worldwide peaked at 10.6% in November 2025 and was lowest at 6.5% in July 2026.

How did search popularity change for lump charcoal brands worldwide in October 2026?

6 changes

  1. In October 2026, Big Green Egg overtook Fogo to rank 5th among lump charcoal brands worldwide, with 6.6% of the searches.

  2. In October 2026, Royal Oak gained share of searches among lump charcoal brands worldwide, from 15.7% to 18.1%.

  3. In October 2026, Cowboy Charcoal gained share of searches among lump charcoal brands worldwide, from 4.5% to 5.2%.

  4. In October 2026, Kingsford lost share of searches among lump charcoal brands worldwide, from 43.1% to 40.7%.

  5. In October 2026, Jealous Devil lost share of searches among lump charcoal brands worldwide, from 12.4% to 10.7%.

  6. In October 2026, B&B Charcoal lost share of searches among lump charcoal brands worldwide, from 12.9% to 12.1%.

How are Fogo’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Fogo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • fogo charcoal

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How the Brand Demand Index is measured

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