Fogo vs Jealous Devil:Which is more popular?
In October 2026, Jealous Devil had more branded searches than Fogo among lump charcoal brands worldwide. Jealous Devil had about 3,900 branded searches, while Fogo had 2,400. Jealous Devil made up 10.7% of all lump charcoal brand searches we track, and Fogo accounted for 6.6%. When we asked ChatGPT and Google AI Overviews about lump charcoal brands, Fogo and Jealous Devil each appeared in four of the five answers. Jealous Devil was mentioned before Fogo in three out of four answers.
Who do people search for more?
Jealous Devil, about 63% more searches than Fogo
Who does AI mention more?
Both were mentioned in 4 of 5 answers.
Who does AI recommend more?
Jealous Devil, named ahead of Fogo in 3 of 4 answers
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Top lump charcoal brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Fogo was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Jealous Devil was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Jealous Devil was listed before Fogo in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Jealous Devil4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Big Green Egg4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Fogo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Kingsford1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
B&B Charcoal1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Royal Oak0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Cowboy Charcoal0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about lump charcoal brands
5 answers
Asked ChatGPT
“What's the best lump charcoal?”
Asked ChatGPT
“Which charcoal brand is best for a kamado grill?”
Asked ChatGPT
“What's the best charcoal for smoking meat?”
Searched Google, AI Overview
“lump charcoal”
Searched Google, AI Overview
“best lump charcoal”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.
Is Fogo or Jealous Devil more popular in search?
This chart shows how often people search Google for Fogo and Jealous Devil by name. Each line represents a brand's share of searches for all seven lump charcoal brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Jealous Devil, Fogo. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kingsford | Royal Oak | B&B Charcoal | Jealous Devil | Big Green Egg | Fogo | Cowboy Charcoal |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 35.7% | 13% | 13% | 12.4% | 10.6% | 10.6% | 4.7% |
| Dec 2025 | 41.2% | 12.3% | 12.3% | 11.7% | 8.1% | 10% | 4.5% |
| Jan 2026 | 38.8% | 14.1% | 14.1% | 11.9% | 7.7% | 9.3% | 4.2% |
| Feb 2026 | 35.7% | 15.9% | 13% | 13.4% | 6.9% | 10.5% | 4.7% |
| Mar 2026 | 42.6% | 12.7% | 12.7% | 12.2% | 6.8% | 8.5% | 4.5% |
| Apr 2026 | 37.9% | 13.8% | 13.8% | 10.9% | 9.2% | 9.2% | 5% |
| May 2026 | 42.3% | 12.6% | 10.3% | 16.3% | 6.9% | 6.9% | 4.6% |
| Jun 2026 | 40.2% | 14.7% | 14.7% | 11.6% | 6.5% | 8% | 4.3% |
| Jul 2026 | 39.8% | 14.5% | 14.5% | 12.5% | 7.9% | 6.5% | 4.3% |
| Aug 2026 | 36.3% | 16.3% | 13.3% | 14.7% | 5.8% | 8.8% | 4.8% |
| Sep 2026 | 43.1% | 15.7% | 12.9% | 12.4% | 4.5% | 6.9% | 4.5% |
| Oct 2026 | 40.7% | 18.1% | 12.1% | 10.7% | 6.6% | 6.6% | 5.2% |
How has branded search for Fogo and Jealous Devil changed worldwide over the last 12 months?
3 findings
- Jealous Devil was ahead of Fogo in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Fogo’s share of searches among lump charcoal brands worldwide moved from 10.6% to 6.6%, and its estimated monthly branded searches moved from 3.6K to 2.4K.
- Across the 12 months ending October 2026, Jealous Devil’s share of searches among lump charcoal brands worldwide moved from 12.4% to 10.7%, and its estimated monthly branded searches moved from 4.2K to 3.9K.
How did search popularity change for lump charcoal brands worldwide in October 2026?
3 changes
In October 2026, Big Green Egg overtook Fogo to rank 5th among lump charcoal brands worldwide, with 6.6% of the searches.
In October 2026, Jealous Devil lost share of searches among lump charcoal brands worldwide, from 12.4% to 10.7%.
Estimated monthly branded searches for Fogo worldwide fell 33.3% over 12 measured months, from 3.6K to 2.4K in October 2026.
How are Fogo’s and Jealous Devil’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Fogo’s and Jealous Devil’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fogo
1 branded search term
- fogo charcoal
Jealous Devil
2 branded search terms
- jealous devil
- jealous devil charcoal
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