Big Green Egg vs Fogo:Which is more popular?
In October 2026, Big Green Egg and Fogo were level in searches among lump charcoal brands worldwide, with an estimated 2.4K branded searches each, at 6.6% of the total each. When we asked ChatGPT and Google AI Overviews about lump charcoal brands, Big Green Egg and Fogo each appeared in four of the five answers. Fogo was mentioned before Big Green Egg in three out of four answers.
Who do people search for more?
Big Green Egg and Fogo are searched for about as often as each other.
Who does AI mention more?
Both were mentioned in 4 of 5 answers.
Who does AI recommend more?
Fogo, named ahead of Big Green Egg in 3 of 4 answers
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Top lump charcoal brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Big Green Egg and Fogo were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Fogo was listed before Big Green Egg in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Jealous Devil4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Big Green Egg4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Fogo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Kingsford1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
B&B Charcoal1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Royal Oak0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Cowboy Charcoal0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about lump charcoal brands
5 answers
Asked ChatGPT
“What's the best lump charcoal?”
Asked ChatGPT
“Which charcoal brand is best for a kamado grill?”
Asked ChatGPT
“What's the best charcoal for smoking meat?”
Searched Google, AI Overview
“lump charcoal”
Searched Google, AI Overview
“best lump charcoal”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.
Is Big Green Egg or Fogo more popular in search?
This chart shows how often people search Google for Big Green Egg and Fogo by name. Each line represents a brand's share of searches for all seven lump charcoal brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Big Green Egg, Fogo. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kingsford | Royal Oak | B&B Charcoal | Jealous Devil | Big Green Egg | Fogo | Cowboy Charcoal |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 35.7% | 13% | 13% | 12.4% | 10.6% | 10.6% | 4.7% |
| Dec 2025 | 41.2% | 12.3% | 12.3% | 11.7% | 8.1% | 10% | 4.5% |
| Jan 2026 | 38.8% | 14.1% | 14.1% | 11.9% | 7.7% | 9.3% | 4.2% |
| Feb 2026 | 35.7% | 15.9% | 13% | 13.4% | 6.9% | 10.5% | 4.7% |
| Mar 2026 | 42.6% | 12.7% | 12.7% | 12.2% | 6.8% | 8.5% | 4.5% |
| Apr 2026 | 37.9% | 13.8% | 13.8% | 10.9% | 9.2% | 9.2% | 5% |
| May 2026 | 42.3% | 12.6% | 10.3% | 16.3% | 6.9% | 6.9% | 4.6% |
| Jun 2026 | 40.2% | 14.7% | 14.7% | 11.6% | 6.5% | 8% | 4.3% |
| Jul 2026 | 39.8% | 14.5% | 14.5% | 12.5% | 7.9% | 6.5% | 4.3% |
| Aug 2026 | 36.3% | 16.3% | 13.3% | 14.7% | 5.8% | 8.8% | 4.8% |
| Sep 2026 | 43.1% | 15.7% | 12.9% | 12.4% | 4.5% | 6.9% | 4.5% |
| Oct 2026 | 40.7% | 18.1% | 12.1% | 10.7% | 6.6% | 6.6% | 5.2% |
Big Green Egg sells other things too, so only its searches that name this product count here, like “big green egg charcoal”.
How has branded search for Big Green Egg and Fogo changed worldwide over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending October 2026: Big Green Egg took it in July 2026, Fogo took it in August 2026.
- Across the 12 months ending October 2026, Big Green Egg’s share of searches among lump charcoal brands worldwide moved from 10.6% to 6.6%, and its estimated monthly branded searches moved from 3.6K to 2.4K.
- Across the 12 months ending October 2026, Fogo’s share of searches among lump charcoal brands worldwide moved from 10.6% to 6.6%, and its estimated monthly branded searches moved from 3.6K to 2.4K.
How did search popularity change for lump charcoal brands worldwide in October 2026?
2 changes
In October 2026, Big Green Egg overtook Fogo to rank 5th among lump charcoal brands worldwide, with 6.6% of the searches.
Estimated monthly branded searches for Fogo worldwide fell 33.3% over 12 measured months, from 3.6K to 2.4K in October 2026.
How are Big Green Egg’s and Fogo’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Big Green Egg’s and Fogo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Big Green Egg
1 branded search term
- big green egg charcoal
Fogo
1 branded search term
- fogo charcoal
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