Fluance vs Pro-Ject:Which is more popular by branded search?
In August 2026, Pro-Ject had more branded searches than Fluance among turntable brands worldwide. Pro-Ject was estimated to have 673K branded searches compared to Fluance’s 14.8K, and held a 61.3% Share of Search versus Fluance’s 1.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Fluance or Pro-Ject?
Compare the turntable brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Pro-Ject, Fluance. The figures are in the table below the chart.
View monthly share of search table
| Month | Pro-Ject | Audio-Technica | Rega | Victrola | Fluance | U-Turn |
|---|---|---|---|---|---|---|
| Oct 2025 | 62.2% | 25.5% | 8.3% | 2.5% | 1.1% | 0.33% |
| Nov 2025 | 59% | 29.5% | 6.5% | 2.9% | 1.6% | 0.47% |
| Dec 2025 | 58.1% | 28.5% | 7.8% | 3.5% | 1.6% | 0.57% |
| Jan 2026 | 57.7% | 28.3% | 9.5% | 2.8% | 1.3% | 0.46% |
| Feb 2026 | 64.1% | 23.2% | 8.6% | 2.6% | 1.2% | 0.42% |
| Mar 2026 | 65.9% | 22.6% | 7.2% | 2.7% | 1.2% | 0.43% |
| Apr 2026 | 66.5% | 21.9% | 7.3% | 2.7% | 1.2% | 0.44% |
| May 2026 | 66.3% | 22.2% | 7.3% | 2.7% | 1.2% | 0.35% |
| Jun 2026 | 61.7% | 25.8% | 8.3% | 2.5% | 1.4% | 0.4% |
| Jul 2026 | 61.2% | 26.3% | 8.2% | 2.5% | 1.3% | 0.4% |
| Aug 2026 | 61.3% | 25.7% | 8.2% | 3% | 1.3% | 0.49% |
| Sep 2026 | — | — | — | — | — | — |
How has the Fluance and Pro-Ject comparison changed over the last 12 months?
3 findings
- Pro-Ject was ahead of Fluance in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Fluance’s estimated Share of Search among turntable brands worldwide moved from 1.1% to 1.3%, and its estimated monthly branded searches held steady at 14.8K.
- Across the 11 months ending August 2026, Pro-Ject’s estimated Share of Search among turntable brands worldwide moved from 62.2% to 61.3%, and its estimated monthly branded searches moved from 823K to 673K.
How did search popularity change for turntable brands worldwide in August 2026?
1 change

Estimated monthly branded searches for Pro-Ject worldwide fell 18.2% over 11 measured months, from 823K to 673K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Fluance’s and Pro-Ject’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

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