FH Group vs Gorla:Which is more popular by branded search?
In August 2026, Gorla had more branded searches than FH Group among car seat cover brands worldwide. Gorla was estimated to have 18.1K branded searches compared to FH Group’s 1.6K, and held a 5.5% Share of Search versus FH Group’s 0.48%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, FH Group or Gorla?
Compare the car seat cover brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Gorla, FH Group. The figures are in the table below the chart.
View monthly share of search table
| Month | Carhartt | BDK | Gorla | Wet Okole | FH Group | Leader Accessories |
|---|---|---|---|---|---|---|
| Oct 2025 | 87.5% | 6.4% | 5.3% | 0.57% | 0.17% | 0.05% |
| Nov 2025 | 92.9% | 4.6% | 2.1% | 0.33% | 0.1% | 0.03% |
| Dec 2025 | 94% | 3.8% | 1.7% | 0.41% | 0.1% | 0.02% |
| Jan 2026 | 89.1% | 6.5% | 3.6% | 0.58% | 0.17% | 0.04% |
| Feb 2026 | 82.8% | 11.1% | 5% | 0.81% | 0.24% | 0.06% |
| Mar 2026 | 72.4% | 17.8% | 8% | 1.3% | 0.39% | 0.09% |
| Apr 2026 | 66.8% | 20.1% | 11% | 1.5% | 0.53% | 0.13% |
| May 2026 | 62.3% | 22.8% | 12.5% | 1.7% | 0.49% | 0.18% |
| Jun 2026 | 63.9% | 23.4% | 10.5% | 1.4% | 0.5% | 0.23% |
| Jul 2026 | 63.9% | 23.4% | 10.5% | 1.4% | 0.62% | 0.19% |
| Aug 2026 | 74.5% | 18.3% | 5.5% | 1.1% | 0.48% | 0.15% |
| Sep 2026 | — | — | — | — | — | — |
How has the FH Group and Gorla comparison changed over the last 12 months?
3 findings
- Gorla was ahead of FH Group in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, FH Group’s estimated Share of Search among car seat cover brands worldwide moved from 0.17% to 0.48%, and its estimated monthly branded searches held steady at 1.6K.
- Across the 11 months ending August 2026, Gorla’s estimated Share of Search among car seat cover brands worldwide moved from 5.3% to 5.5%, and its estimated monthly branded searches moved from 49.5K to 18.1K.
How did search popularity change for car seat cover brands worldwide in August 2026?
1 change
In August 2026, Gorla lost estimated Share of Search among car seat cover brands worldwide, from 10.5% to 5.5%.
How each brand is measured
Brandwave collects information about searches that people make online using FH Group’s and Gorla’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.