Brandwave

Farmbrite vs John Deere:Which is more popular?

In September 2026, John Deere had more branded searches than Farmbrite among agtech worldwide. John Deere had about 1 million branded searches, while Farmbrite had 1,000. John Deere made up 83.8% of all agtech searches we track, and Farmbrite accounted for 0.08%. When we asked ChatGPT and Google AI Overviews about agtech, John Deere appeared in three of the five answers and Farmbrite in two. John Deere was mentioned before Farmbrite in three out of four answers that named either.

Among agtech worldwide in September 2026

Who do people search for more?

John Deere, about 1000 searches for every 1 for Farmbrite

John Deere 1M searchesFarmbrite 1K searches

Who does AI mention more?

John Deere, mentioned in 3 of 5 answers, Farmbrite in 2

John Deere in 3 of 5Farmbrite in 2 of 5

Who does AI recommend more?

John Deere, named ahead of Farmbrite in 3 of 4 answers

John Deere first in 3Farmbrite first in 1

Follow Farmbrite vs John Deere and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top agtech in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, John Deere was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Farmbrite was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. John Deere was listed before Farmbrite in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Climate FieldView1st
  2. John Deere2nd
  3. Agrivi3rd
  4. AgriWebb4th
  5. Farmbrite5th
  6. Agworld6th
  7. Cropin7th
  8. Trimble8th
  9. Granular9th
  10. Farmers Edge–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Climate FieldView4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • John Deere3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • AgriWebb3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Agrivi3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cropin2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Agworld2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Farmbrite2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Trimble1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Granular1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Farmers Edge0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about agtech

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Farmbrite or John Deere more popular in search?

This chart shows how often people search Google for Farmbrite and John Deere by name. Each line represents a brand's share of searches for all ten agtech we track, month by month, from English-language searches worldwide.

Farmbrite and John Deere among agtech worldwide, by month

Share of searches by month for John Deere, Farmbrite. The figures are in the table below the chart.

View monthly share of searches table
MonthJohn DeereTrimbleAgriWebbCropinClimate FieldViewAgworldAgriviFarmbriteFarmers EdgeGranular
Oct 202581%16.3%0.8%0.53%0.58%0.29%0.23%0.13%0.13%<0.01%
Nov 202583.7%13.8%0.68%0.55%0.49%0.3%0.2%0.13%0.11%<0.01%
Dec 202586.1%11.6%0.7%0.57%0.34%0.25%0.21%0.14%0.11%<0.01%
Jan 202683.8%13.8%0.68%0.55%0.4%0.3%0.2%0.13%0.11%<0.01%
Feb 202683.7%13.8%0.68%0.55%0.4%0.37%0.2%0.13%0.11%<0.01%
Mar 202681%16.3%0.66%0.66%0.49%0.44%0.23%0.13%0.13%<0.01%
Apr 202683.5%13.8%0.68%0.68%0.6%0.37%0.2%0.11%0.11%<0.01%
May 202683.6%13.8%0.68%0.68%0.6%0.3%0.2%0.11%0.08%<0.01%
Jun 202683.7%13.8%0.68%0.68%0.49%0.3%0.16%0.08%0.07%<0.01%
Jul 202685.9%11.6%0.7%0.7%0.42%0.31%0.16%0.11%0.08%<0.01%
Aug 202686.1%11.6%0.7%0.57%0.42%0.31%0.14%0.11%0.08%<0.01%
Sep 202683.8%13.8%0.68%0.55%0.5%0.3%0.2%0.08%0.07%<0.01%

How has the Farmbrite and John Deere comparison changed over the last 12 months?

3 findings
  • John Deere was ahead of Farmbrite in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Farmbrite’s share of searches among agtech worldwide moved from 0.13% to 0.08%, and its estimated monthly branded searches moved from 1.6K to 1K.
  • Across the 12 months ending September 2026, John Deere’s share of searches among agtech worldwide moved from 81% to 83.8%, and its estimated monthly branded searches held steady at 1M.

How did search popularity change for agtech worldwide in September 2026?

2 changes

  1. In September 2026, John Deere lost share of searches among agtech worldwide, from 86.1% to 83.8%.

  2. Estimated monthly branded searches for Farmbrite worldwide fell 37.5% over 12 measured months, from 1.6K to 1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Farmbrite’s and John Deere’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Farmbrite

1 branded search term

  • farmbrite

John Deere

1 branded search term

  • john deere

How the Brand Demand Index is measured

Other head-to-heads among agtech

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free