Brandwave

Farmbrite vs Farmers Edge:Which is more popular?

In September 2026, Farmbrite had more branded searches than Farmers Edge among agtech worldwide. Farmbrite had about 1,000 branded searches, while Farmers Edge had 880. Farmbrite made up 0.08% of all agtech searches we track, and Farmers Edge accounted for 0.07%. When we asked ChatGPT and Google AI Overviews about agtech, Farmbrite appeared in two of the five answers and Farmers Edge in none.

Among agtech worldwide in September 2026

Who do people search for more?

Farmbrite, about 14% more searches than Farmers Edge

Farmbrite 1K searchesFarmers Edge 880 searches

Who does AI mention more?

Farmbrite, mentioned in 2 of 5 answers, Farmers Edge in 0

Farmbrite in 2 of 5Farmers Edge in 0 of 5

Who does AI recommend more?

Farmbrite, the only one of the two named

Farmbrite first in 2Farmers Edge never named

Follow Farmbrite vs Farmers Edge and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top agtech in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Farmbrite was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Farmers Edge did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Climate FieldView1st
  2. John Deere2nd
  3. Agrivi3rd
  4. AgriWebb4th
  5. Farmbrite5th
  6. Agworld6th
  7. Cropin7th
  8. Trimble8th
  9. Granular9th
  10. Farmers Edge–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Climate FieldView4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • John Deere3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • AgriWebb3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Agrivi3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cropin2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Agworld2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Farmbrite2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Trimble1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Granular1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Farmers Edge0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about agtech

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Farmbrite or Farmers Edge more popular in search?

This chart shows how often people search Google for Farmbrite and Farmers Edge by name. Each line represents a brand's share of searches for all ten agtech we track, month by month, from English-language searches worldwide.

Farmbrite and Farmers Edge among agtech worldwide, by month

Share of searches by month for Farmbrite, Farmers Edge. The figures are in the table below the chart.

View monthly share of searches table
MonthJohn DeereTrimbleAgriWebbCropinClimate FieldViewAgworldAgriviFarmbriteFarmers EdgeGranular
Oct 202581%16.3%0.8%0.53%0.58%0.29%0.23%0.13%0.13%<0.01%
Nov 202583.7%13.8%0.68%0.55%0.49%0.3%0.2%0.13%0.11%<0.01%
Dec 202586.1%11.6%0.7%0.57%0.34%0.25%0.21%0.14%0.11%<0.01%
Jan 202683.8%13.8%0.68%0.55%0.4%0.3%0.2%0.13%0.11%<0.01%
Feb 202683.7%13.8%0.68%0.55%0.4%0.37%0.2%0.13%0.11%<0.01%
Mar 202681%16.3%0.66%0.66%0.49%0.44%0.23%0.13%0.13%<0.01%
Apr 202683.5%13.8%0.68%0.68%0.6%0.37%0.2%0.11%0.11%<0.01%
May 202683.6%13.8%0.68%0.68%0.6%0.3%0.2%0.11%0.08%<0.01%
Jun 202683.7%13.8%0.68%0.68%0.49%0.3%0.16%0.08%0.07%<0.01%
Jul 202685.9%11.6%0.7%0.7%0.42%0.31%0.16%0.11%0.08%<0.01%
Aug 202686.1%11.6%0.7%0.57%0.42%0.31%0.14%0.11%0.08%<0.01%
Sep 202683.8%13.8%0.68%0.55%0.5%0.3%0.2%0.08%0.07%<0.01%

How has the Farmbrite and Farmers Edge comparison changed over the last 12 months?

3 findings
  • Farmbrite was ahead of Farmers Edge in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Farmbrite’s share of searches among agtech worldwide moved from 0.13% to 0.08%, and its estimated monthly branded searches moved from 1.6K to 1K.
  • Across the 12 months ending September 2026, Farmers Edge’s share of searches among agtech worldwide moved from 0.13% to 0.07%, and its estimated monthly branded searches moved from 1.6K to 880.

How did search popularity change for agtech worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Farmers Edge worldwide fell 45% over 12 measured months, from 1.6K to 880 in September 2026.

  2. Estimated monthly branded searches for Farmbrite worldwide fell 37.5% over 12 measured months, from 1.6K to 1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Farmbrite’s and Farmers Edge’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Farmbrite

1 branded search term

  • farmbrite

Farmers Edge

1 branded search term

  • farmers edge

How the Brand Demand Index is measured

Other head-to-heads among agtech

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free