Brandwave

Faber-Castell vs PARKER:Which is searched more?

In September 2026, Faber-Castell had more branded searches than PARKER among ballpoint pen brands worldwide. Faber-Castell was estimated to have 368K branded searches compared to PARKER’s 210, and held a 69.8% Share of Search versus PARKER’s 0.04%. These are worldwide searches for English-language branded terms.

Share of Search among ballpoint pen brands worldwide in September 2026Which is more popular in search, Faber-Castell or PARKER?
Faber-Castell69.8%368K searches
vs
PARKER0.04%210 searches

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Which is more popular in search, Faber-Castell or PARKER?

Compare the ballpoint pen brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Faber-Castell and PARKER among ballpoint pen brands worldwide, by month

Share of Search by month for Faber-Castell, PARKER. The figures are in the table below the chart.

View monthly share of search table
MonthFaber-CastellCrossLamyPilotMujiPARKER
Oct 202571.2%9.6%9.6%6.1%3.5%0.03%
Nov 202569%11.3%9.3%6.2%4.2%0.02%
Dec 202563.8%12.8%10.5%9%3.9%0.02%
Jan 202673.8%8.1%8.1%6.3%3.6%0.02%
Feb 202670.3%9.5%9.5%7.3%3.5%0.02%
Mar 202665.6%10.8%10.8%6.8%5.9%0.07%
Apr 202666.1%10.9%8.9%9.3%4.9%0.06%
May 202666.1%10.9%8.9%9.3%4.9%0.04%
Jun 202664.5%13%10.6%7.1%4.7%0.06%
Jul 202664.5%10.6%13%7.1%4.8%0.04%
Aug 202671.6%7.9%9.6%7.3%3.5%0.03%
Sep 202669.8%9.4%9.4%7.2%4.2%0.04%

How has the Faber-Castell and PARKER comparison changed over the last 12 months?

  • Faber-Castell was ahead of PARKER in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Faber-Castell’s estimated Share of Search among ballpoint pen brands worldwide moved from 71.2% to 69.8%, and its estimated monthly branded searches held steady at 368K.
  • Across the 12 months ending September 2026, PARKER’s estimated Share of Search among ballpoint pen brands worldwide moved from 0.03% to 0.04%, and its estimated monthly branded searches moved from 170 to 210.

How did search popularity change for ballpoint pen brands worldwide in September 2026?

  1. In September 2026, Faber-Castell lost estimated Share of Search among ballpoint pen brands worldwide, from 71.6% to 69.8%.

  2. Estimated monthly branded searches for PARKER worldwide rose 23.5% over 12 measured months, from 170 to 210 in September 2026.

Other head-to-heads among ballpoint pen brands

How each brand is measured

Brandwave collects information about searches that people make online using Faber-Castell’s and PARKER’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Faber-Castell

1 branded search term

  • faber castell

PARKER

1 branded search term

  • parker landscape design

How the Brand Demand Index is measured

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