Extole vs Refersion:Which is more popular by branded search?
In August 2026, Refersion had more branded searches than Extole among ambassador programme platforms worldwide. Refersion was estimated to have 3.2K branded searches compared to Extole’s 1.3K, and held a 21.3% Share of Search versus Extole’s 8.9%. These are worldwide searches for English-language branded terms.
Follow Extole vs Refersion and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Extole or Refersion?
Compare the platforms used to run brand ambassador programmes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Refersion, Extole. The figures are in the table below the chart.
View monthly share of search table
| Month | Social Snowball | Refersion | Afluencer | Extole | Buzzbassador |
|---|---|---|---|---|---|
| Oct 2025 | 33.6% | 27% | 25.4% | 11.2% | 2.8% |
| Nov 2025 | 32.6% | 25.5% | 30.1% | 9.1% | 2.7% |
| Dec 2025 | 30.6% | 24.2% | 34.6% | 8.6% | 2.1% |
| Jan 2026 | 31.9% | 20.9% | 36.1% | 8.9% | 2.1% |
| Feb 2026 | 34.3% | 22.4% | 31.7% | 9.6% | 1.9% |
| Mar 2026 | 34.6% | 22.2% | 31.1% | 9.4% | 2.8% |
| Apr 2026 | 38.6% | 25% | 23.3% | 10.6% | 2.5% |
| May 2026 | 47.4% | 25.4% | 15.8% | 8.8% | 2.6% |
| Jun 2026 | 47.4% | 25.9% | 15.9% | 8.8% | 2.1% |
| Jul 2026 | 48.8% | 21.3% | 16.2% | 11% | 2.6% |
| Aug 2026 | 48.1% | 21.3% | 19.2% | 8.9% | 2.6% |
| Sep 2026 | — | — | — | — | — |
How has the Extole and Refersion comparison changed over the last 12 months?
3 findings
- Refersion was ahead of Extole in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Extole’s estimated Share of Search among ambassador programme platforms worldwide moved from 11.2% to 8.9%, and its estimated monthly branded searches moved from 1.9K to 1.3K.
- Across the 11 months ending August 2026, Refersion’s estimated Share of Search among ambassador programme platforms worldwide moved from 27% to 21.3%, and its estimated monthly branded searches moved from 4.7K to 3.2K.
How did search popularity change for ambassador programme platforms worldwide in August 2026?
2 changes
In August 2026, Extole lost estimated Share of Search among ambassador programme platforms worldwide, from 11% to 8.9%.
Estimated monthly branded searches for Refersion worldwide fell 30.9% over 11 measured months, from 4.7K to 3.2K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Extole’s and Refersion’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.