Brandwave

Euki vs Glow:Which is more popular?

In September 2026, Euki had more branded searches than Glow among period tracking apps worldwide. Euki had about 3,620 branded searches, while Glow had 2,900. Euki made up 1.9% of all period tracking app searches we track, and Glow accounted for 1.5%. When we asked ChatGPT and Google AI Overviews about period tracking apps, Euki appeared in four of the five answers and Glow in none.

Among period tracking apps worldwide in September 2026

Who do people search for more?

Euki, about 25% more searches than Glow

Euki 3.6K searchesGlow 2.9K searches

Who does AI mention more?

Euki, mentioned in 4 of 5 answers, Glow in 0

Euki in 4 of 5Glow in 0 of 5

Who does AI recommend more?

Euki, the only one of the two named

Euki first in 4Glow never named

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Top period tracking apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Euki was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Glow did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Clue1st
  2. Flo2nd
  3. Euki3rd
  4. Spot On4th
  5. Stardust5th
  6. Natural Cycles6th
  7. Glow–
  8. Ovia–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Clue5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Flo4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Euki4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Spot On2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Natural Cycles1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stardust1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Glow0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ovia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about period tracking apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Euki or Glow more popular in search?

This chart shows how often people search Google for Euki and Glow by name. Each line represents a brand's share of searches for all eight period tracking apps we track, month by month, from English-language searches worldwide.

Euki and Glow among period tracking apps worldwide, by month

Share of searches by month for Euki, Glow. The figures are in the table below the chart.

View monthly share of searches table
MonthFloNatural CyclesClueStardustEukiGlowSpot OnOvia
Oct 202546.1%34.9%10.9%4.6%1.3%0.8%0.47%1%
Nov 202545%37%9.5%4.9%1.3%0.85%0.55%0.88%
Dec 202540.5%41.9%10.4%3.7%1.5%0.78%0.46%0.78%
Jan 202643.5%39.4%10.6%3.5%1.2%0.61%0.4%0.83%
Feb 202650.8%32.2%9.8%3.7%1.4%0.75%0.54%0.76%
Mar 202645.5%35.2%11.8%4.1%1.3%0.78%0.62%0.72%
Apr 202643.4%33.3%15%4.4%1.5%0.89%0.76%0.79%
May 202650.1%28.9%13.7%3.7%1.3%0.9%0.66%0.68%
Jun 202652.1%27.6%12.5%4.2%1.2%1.1%0.68%0.67%
Jul 202652%26.5%12.8%4.9%1.2%1.3%0.64%0.62%
Aug 202640.9%36.8%13%4.8%1.7%1.5%0.67%0.67%
Sep 202643.9%33.4%12.3%5.2%1.9%1.5%0.9%0.81%

How has the Euki and Glow comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Glow took it in July 2026, Euki took it in August 2026.
  • Across the 12 months ending September 2026, Euki’s share of searches among period tracking apps worldwide moved from 1.3% to 1.9%, and its estimated monthly branded searches moved from 2.4K to 3.6K.
  • Across the 12 months ending September 2026, Glow’s share of searches among period tracking apps worldwide moved from 0.8% to 1.5%, and its estimated monthly branded searches moved from 1.5K to 2.9K.

How did search popularity change for period tracking apps worldwide in September 2026?

2 changes
  1. Estimated monthly branded searches for Glow worldwide rose 97.3% over 12 measured months, from 1.5K to 2.9K in September 2026.

  2. Estimated monthly branded searches for Euki worldwide rose 52.1% over 12 measured months, from 2.4K to 3.6K in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Euki’s and Glow’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Euki

2 branded search terms

  • euki
  • euki app

Glow

2 branded search terms

  • glow fertility
  • glow period tracker

How the Brand Demand Index is measured

Other head-to-heads among period tracking apps

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