Eton vs Ministry of Supply:Which is more popular?
In September 2026, Eton had more branded searches than Ministry of Supply among men’s shirt brands worldwide. Eton had about 27,100 branded searches, while Ministry of Supply had 8,100. Eton made up 1.6% of all men’s shirt brand searches we track, and Ministry of Supply accounted for 0.47%. When we asked ChatGPT and Google AI Overviews about men’s shirt brands, Eton appeared in one of the five answers and Ministry of Supply in none.
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Top men’s shirt brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Eton was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Ministry of Supply did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Charles Tyrwhitt4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Uniqlo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Ralph Lauren3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Brooks Brothers1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Mizzen+Main1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Eton1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Van Heusen0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
UNTUCKit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Proper Cloth0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ministry of Supply0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about men’s shirt brands
5 answers
Asked ChatGPT
“Which men's shirt brand should I buy?”
Asked ChatGPT
“What are the best men's shirt brands?”
Asked ChatGPT
“What's the best men's shirt brand for work shirts?”
Searched Google, AI Overview
“mens shirts”
Searched Google, AI Overview
“men's dress shirts”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Is Eton or Ministry of Supply more popular in search?
This chart shows how often people search Google for Eton and Ministry of Supply by name. Each line represents a brand's share of searches for all 12 men’s shirt brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Eton, Ministry of Supply. The figures are in the table below the chart.
View monthly share of searches table
| Month | Charles Tyrwhitt | Van Heusen | Ralph Lauren | UNTUCKit | Proper Cloth | T.M.Lewin | Brooks Brothers | Mizzen+Main | Uniqlo | Eton | Twillory | Ministry of Supply |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.2% | 19.3% | 13.2% | 5.8% | 3.9% | 3.2% | 2.6% | 2.6% | 1.9% | 2.1% | 1.4% | 0.78% |
| Nov 2025 | 43.4% | 19.4% | 10.8% | 7.1% | 3.9% | 3.9% | 2.1% | 3.1% | 1.6% | 2.1% | 1.7% | 0.64% |
| Dec 2025 | 39.4% | 21.6% | 10.3% | 9.7% | 3.5% | 3.5% | 2.9% | 3.5% | 1.8% | 1.9% | 1.3% | 0.58% |
| Jan 2026 | 38.4% | 25.7% | 11.7% | 5.2% | 4.2% | 4.2% | 2.3% | 2.5% | 1.9% | 1.9% | 1.3% | 0.69% |
| Feb 2026 | 43.2% | 19.3% | 11.2% | 4.8% | 4.8% | 3.9% | 2.6% | 2.9% | 2.4% | 2.6% | 1.7% | 0.64% |
| Mar 2026 | 37.3% | 16.7% | 24.1% | 4.1% | 4.1% | 2.7% | 2.2% | 2.5% | 1.8% | 2.2% | 1.5% | 0.67% |
| Apr 2026 | 38.3% | 14% | 21.7% | 5.1% | 5.1% | 3.4% | 2.3% | 3.1% | 2.4% | 2.3% | 1.5% | 0.56% |
| May 2026 | 46.3% | 13.8% | 12.1% | 6.2% | 5.1% | 3.4% | 2.8% | 3.1% | 2.3% | 2.8% | 1.5% | 0.68% |
| Jun 2026 | 46.6% | 17% | 10.4% | 6.2% | 4.2% | 3.4% | 2.8% | 2.9% | 2.1% | 2.3% | 1.5% | 0.46% |
| Jul 2026 | 42.1% | 28.2% | 9.4% | 3.8% | 3.1% | 3.1% | 2.5% | 2.3% | 1.9% | 1.7% | 1.4% | 0.41% |
| Aug 2026 | 47.4% | 17.3% | 10.6% | 4.3% | 4.3% | 4.3% | 2.8% | 2.6% | 2.2% | 1.9% | 1.9% | 0.47% |
| Sep 2026 | 47.8% | 17.5% | 10.2% | 5.3% | 4.3% | 3.5% | 2.9% | 2.6% | 2.2% | 1.6% | 1.6% | 0.47% |
How has the Eton and Ministry of Supply comparison changed over the last 12 months?
3 findings
- Eton was ahead of Ministry of Supply in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Eton’s share of searches among men’s shirt brands worldwide moved from 2.1% to 1.6%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
- Across the 12 months ending September 2026, Ministry of Supply’s share of searches among men’s shirt brands worldwide moved from 0.78% to 0.47%, and its estimated monthly branded searches moved from 12.1K to 8.1K.
How did search popularity change for men’s shirt brands worldwide in September 2026?
2 changes
Estimated monthly branded searches for Ministry of Supply worldwide fell 33.1% over 12 measured months, from 12.1K to 8.1K in September 2026.
Estimated monthly branded searches for Eton worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Eton’s and Ministry of Supply’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Eton
1 branded search term
- eton shirts
Ministry of Supply
1 branded search term
- ministry of supply
Other head-to-heads among men’s shirt brands
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