Brandwave

Enjoi vs Powell Peralta:Which is more popular?

In September 2026, Powell Peralta had more branded searches than Enjoi among skateboard brands worldwide. Powell Peralta had about 33,100 branded searches, while Enjoi had 18,100. Powell Peralta made up 23.5% of all skateboard brand searches we track, and Enjoi accounted for 12.9%. When we asked ChatGPT and Google AI Overviews about skateboard brands, Powell Peralta appeared in four of the five answers and Enjoi in none.

Among skateboard brands worldwide in September 2026

Who do people search for more?

Powell Peralta, about 83% more searches than Enjoi

Powell Peralta 33.1K searchesEnjoi 18.1K searches

Who does AI mention more?

Powell Peralta, mentioned in 4 of 5 answers, Enjoi in 0

Powell Peralta in 4 of 5Enjoi in 0 of 5

Who does AI recommend more?

Powell Peralta, the only one of the two named

Powell Peralta first in 4Enjoi never named

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Top skateboard brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Powell Peralta was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Enjoi did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Powell Peralta1st
  2. Santa Cruz2nd
  3. Baker3rd
  4. Anti-Hero4th
  5. Mini Logo5th
  6. Enjoi–
  7. Almost–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Santa Cruz4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Powell Peralta4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Baker2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mini Logo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Anti-Hero2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Enjoi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Almost0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about skateboard brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Enjoi or Powell Peralta more popular in search?

This chart shows how often people search Google for Enjoi and Powell Peralta by name. Each line represents a brand's share of searches for all eight skateboard brands we track, month by month, from English-language searches worldwide.

Enjoi and Powell Peralta among skateboard brands worldwide, by month

Share of searches by month for Powell Peralta, Enjoi. The figures are in the table below the chart.

View monthly share of searches table
MonthSanta CruzPowell PeraltaBakerEnjoiMini LogoAnti-HeroAlmost
Oct 202535.6%19.5%19.5%8.7%5.8%6.9%3.9%
Nov 202534.5%18.9%18.9%8.4%6.9%8.7%3.8%
Dec 202537.6%20.6%16.8%9.2%6.1%6.3%3.4%
Jan 202635.8%19.6%16.1%10.7%7.2%7.4%3.2%
Feb 202631.1%17%17%17%7.6%6.9%3.4%
Mar 202631.6%21.2%17.3%11.6%7.7%7.1%3.5%
Apr 202636.3%19.9%16.2%10.9%7.3%6.1%3.2%
May 202631.8%21.3%17.4%11.7%7.8%6.6%3.5%
Jun 202631.2%20.9%17.1%14%7.6%6.4%2.8%
Jul 202627.1%22.1%18.1%14.8%8.1%6.8%2.9%
Aug 202631.1%20.8%17%13.9%7.6%6.9%2.8%
Sep 202628.8%23.5%15.8%12.9%8.6%7.3%3.1%

How has the Enjoi and Powell Peralta comparison changed over the last 12 months?

3 findings
  • Powell Peralta was ahead of Enjoi in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Enjoi’s share of searches among skateboard brands worldwide moved from 8.7% to 12.9%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
  • Across the 12 months ending September 2026, Powell Peralta’s share of searches among skateboard brands worldwide moved from 19.5% to 23.5%, and its estimated monthly branded searches moved from 49.5K to 33.1K.

How did search popularity change for skateboard brands worldwide in September 2026?

2 changes
  1. In September 2026, Powell Peralta gained share of searches among skateboard brands worldwide, from 20.8% to 23.5%.

  2. In September 2026, Enjoi lost share of searches among skateboard brands worldwide, from 13.9% to 12.9%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Enjoi’s and Powell Peralta’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Enjoi

1 branded search term

  • enjoi

Powell Peralta

1 branded search term

  • powell peralta

How the Brand Demand Index is measured

Other head-to-heads among skateboard brands

Creator with pink hair and a pink jacket

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