Brandwave

Engine vs SAP Concur:Which is more popular?

In September 2026, SAP Concur had more branded searches than Engine among business travel management platforms worldwide. SAP Concur had about 267,000 branded searches, while Engine had 18,100. SAP Concur made up 30.9% of all business travel management platform searches we track, and Engine accounted for 2.1%. When we asked ChatGPT and Google AI Overviews about business travel management platforms, SAP Concur appeared in four of the five answers and Engine in two. SAP Concur was mentioned before Engine in three out of four answers that named either.

Among business travel management platforms worldwide in September 2026

Who do people search for more?

SAP Concur, about 15 searches for every 1 for Engine

SAP Concur 267K searchesEngine 18.1K searches

Who does AI mention more?

SAP Concur, mentioned in 4 of 5 answers, Engine in 2

SAP Concur in 4 of 5Engine in 2 of 5

Who does AI recommend more?

SAP Concur, named ahead of Engine in 3 of 4 answers

SAP Concur first in 3Engine first in 1

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Top business travel management platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, SAP Concur was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Engine was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. SAP Concur was listed before Engine in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Navan1st
  2. Perk2nd
  3. SAP Concur3rd
  4. Engine4th
  5. Egencia–
  6. Serko–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Navan5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Perk5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • SAP Concur4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Engine2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Egencia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Serko0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about business travel management platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Engine or SAP Concur more popular in search?

This chart shows how often people search Google for Engine and SAP Concur by name. Each line represents a brand's share of searches for all six business travel management platforms we track, month by month, from English-language searches worldwide.

Engine and SAP Concur among business travel management platforms worldwide, by month

Share of searches by month for SAP Concur, Engine. The figures are in the table below the chart.

View monthly share of searches table
MonthNavanSAP ConcurEgenciaPerkSerkoEngine
Oct 202541.1%28.6%14.5%11.8%1.6%2.4%
Nov 202536.8%31.4%15.8%10.8%2.6%2.6%
Dec 202536.7%37.8%13%7.3%2.6%2.6%
Jan 202641.4%29.1%17.8%6.9%2%2.9%
Feb 202638%32.6%16.3%7.7%2.2%3.2%
Mar 202639.2%33.1%16.8%6.4%1.8%2.7%
Apr 202639.4%33.1%16.9%6.5%1.8%2.2%
May 202643.5%30.3%15.3%5.9%2.5%2.5%
Jun 202641.6%34.7%14.7%4.7%2%2.4%
Jul 202645.5%31.7%13.2%4.3%2.6%2.6%
Aug 202650.3%28.8%12.1%4%2.4%2.4%
Sep 202644.7%30.9%15.9%4.3%2.1%2.1%

How has the Engine and SAP Concur comparison changed over the last 12 months?

3 findings

How did search popularity change for business travel management platforms worldwide in September 2026?

2 changes
  1. In September 2026, SAP Concur gained share of searches among business travel management platforms worldwide, from 28.8% to 30.9%.

  2. Estimated monthly branded searches for Engine worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.

How are branded searches counted?

16 search terms

Brandwave collects information about searches that people make online using Engine’s and SAP Concur’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Engine

1 branded search term

  • hotel engine

SAP Concur

15 branded search terms

  • concur app
  • concur expense
  • concur expense app
  • concur expense management
  • concur expense software
  • concur expenseit
  • concur mobile app
  • concur travel
  • concur travel app
  • SAP Concur
  • sap concur app
  • sap concur expense
  • sap concur expenseit
  • sap concur software
  • sap concur travel

How the Brand Demand Index is measured

Other head-to-heads among business travel management platforms

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