Brandwave

How popular isEngine?

In September 2026, people searched for Engine by name about 18,100 times worldwide, an 18.5% decrease from the previous year. These searches made up 2.1% of all global business travel management platform searches, placing Engine sixth out of six platforms. When we asked both ChatGPT and Google AI Overviews about business travel management platforms, Engine appeared in two of the five answers and was the fourth most recommended of the six.

Search and AI answers in September 2026

Engine is the sixth most searched of 6 competitors and the fourth most recommended in AI answers.

  1. NavanShare of searches 44.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. SAP ConcurShare of searches 30.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  3. EgenciaShare of searches 15.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. PerkShare of searches 4.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  5. EngineShare of searches 2.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th

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Top business travel management platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Engine was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Engine is the fourth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Navan1st
  2. Perk2nd
  3. SAP Concur3rd
  4. Engine4th
  5. Egencia–
  6. Serko–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Navan5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Perk5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • SAP Concur4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Engine2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Egencia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Serko0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about business travel management platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which business travel management platforms compete with Engine?

Engine against business travel management platforms worldwide, by month

Share of searches by month for Navan, SAP Concur, Egencia, Perk, Serko, Engine. The figures are in the table below the chart.

View monthly share of searches table
MonthNavanSAP ConcurEgenciaPerkSerkoEngine
Oct 202541.1%28.6%14.5%11.8%1.6%2.4%
Nov 202536.8%31.4%15.8%10.8%2.6%2.6%
Dec 202536.7%37.8%13%7.3%2.6%2.6%
Jan 202641.4%29.1%17.8%6.9%2%2.9%
Feb 202638%32.6%16.3%7.7%2.2%3.2%
Mar 202639.2%33.1%16.8%6.4%1.8%2.7%
Apr 202639.4%33.1%16.9%6.5%1.8%2.2%
May 202643.5%30.3%15.3%5.9%2.5%2.5%
Jun 202641.6%34.7%14.7%4.7%2%2.4%
Jul 202645.5%31.7%13.2%4.3%2.6%2.6%
Aug 202650.3%28.8%12.1%4%2.4%2.4%
Sep 202644.7%30.9%15.9%4.3%2.1%2.1%

  1. 1.Navan

    44.7%

    Held 1st. 386K estimated branded searches, +0.78% vs prior month. Share -5.6 points.

  2. 2.SAP Concur

    30.9%

    Held 2nd. 267K estimated branded searches, +21.6% vs prior month. Share +2.1 points.

  3. 3.Egencia

    15.9%

    Held 3rd. 137K estimated branded searches, +48.9% vs prior month. Share +3.8 points.

  4. 4.Perk

    4.3%

    Held 4th. 36.9K estimated branded searches, +22.2% vs prior month. Share +0.3 points.

  5. 5.Serko

    2.1%

    Held 5th. 18.2K estimated branded searches, -0.11% vs prior month. Share -0.3 points.

  6. 6.Engine

    2.1%

    Held 6th. 18.1K estimated branded searches, 0% vs prior month. Share -0.3 points.

Compare popularity between Engine and its closest rivals

Every comparison with Engine

5 comparisons

How has branded search demand for Engine changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Engine worldwide fell from 22.2K to 18.1K.
  • Across the 12 months ending September 2026, Engine’s share of searches among business travel management platforms worldwide peaked at 3.2% in February 2026 and was lowest at 2.1% in September 2026.
  • Across the 12 months ending September 2026, Engine fell from 5th to 6th among business travel management platforms worldwide.

How did search popularity change for business travel management platforms worldwide in September 2026?

6 changes

  1. In September 2026, Egencia gained share of searches among business travel management platforms worldwide, from 12.1% to 15.9%.

  2. In September 2026, SAP Concur gained share of searches among business travel management platforms worldwide, from 28.8% to 30.9%.

  3. In September 2026, Navan lost share of searches among business travel management platforms worldwide, from 50.3% to 44.7%.

  4. Estimated monthly branded searches for Serko worldwide rose 21.2% over 12 measured months, from 15K to 18.2K in September 2026.

  5. Estimated monthly branded searches for Perk worldwide fell 66.7% over 12 measured months, from 111K to 36.9K in September 2026.

  6. Estimated monthly branded searches for Engine worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.

How are Engine’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Engine’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • hotel engine

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How the Brand Demand Index is measured

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