Navan vs SAP Concur:Which is more popular?
In September 2026, Navan had more branded searches than SAP Concur among business travel management platforms worldwide. Navan had about 386,000 branded searches, while SAP Concur had 267,000. Navan made up 44.7% of all business travel management platform searches we track, and SAP Concur accounted for 30.9%. When we asked ChatGPT and Google AI Overviews about business travel management platforms, Navan appeared in all five answers and SAP Concur in four. Navan was mentioned before SAP Concur in every answer.
Who do people search for more?
Navan, about 44% more searches than SAP Concur
Who does AI mention more?
Navan, mentioned in every answer we collected
Who does AI recommend more?
Navan, named ahead of SAP Concur in every answer
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Top business travel management platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Navan appeared in all five answers. SAP Concur was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Navan was listed before SAP Concur in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Navan5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Perk5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
SAP Concur4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Engine2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Egencia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Serko0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about business travel management platforms
5 answers
Asked ChatGPT
“Which business travel platform should I use?”
Asked ChatGPT
“What are the best business travel platforms?”
Asked ChatGPT
“What's the best business travel platform for a travelling sales team?”
Searched Google, AI Overview
“business travel platform”
Searched Google, AI Overview
“corporate travel management”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Navan or SAP Concur more popular in search?
This chart shows how often people search Google for Navan and SAP Concur by name. Each line represents a brand's share of searches for all six business travel management platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Navan, SAP Concur. The figures are in the table below the chart.
View monthly share of searches table
| Month | Navan | SAP Concur | Egencia | Perk | Serko | Engine |
|---|---|---|---|---|---|---|
| Oct 2025 | 41.1% | 28.6% | 14.5% | 11.8% | 1.6% | 2.4% |
| Nov 2025 | 36.8% | 31.4% | 15.8% | 10.8% | 2.6% | 2.6% |
| Dec 2025 | 36.7% | 37.8% | 13% | 7.3% | 2.6% | 2.6% |
| Jan 2026 | 41.4% | 29.1% | 17.8% | 6.9% | 2% | 2.9% |
| Feb 2026 | 38% | 32.6% | 16.3% | 7.7% | 2.2% | 3.2% |
| Mar 2026 | 39.2% | 33.1% | 16.8% | 6.4% | 1.8% | 2.7% |
| Apr 2026 | 39.4% | 33.1% | 16.9% | 6.5% | 1.8% | 2.2% |
| May 2026 | 43.5% | 30.3% | 15.3% | 5.9% | 2.5% | 2.5% |
| Jun 2026 | 41.6% | 34.7% | 14.7% | 4.7% | 2% | 2.4% |
| Jul 2026 | 45.5% | 31.7% | 13.2% | 4.3% | 2.6% | 2.6% |
| Aug 2026 | 50.3% | 28.8% | 12.1% | 4% | 2.4% | 2.4% |
| Sep 2026 | 44.7% | 30.9% | 15.9% | 4.3% | 2.1% | 2.1% |
How has the Navan and SAP Concur comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: SAP Concur took it in December 2025, Navan took it in January 2026.
- Across the 12 months ending September 2026, Navan’s share of searches among business travel management platforms worldwide moved from 41.1% to 44.7%, and its estimated monthly branded searches moved from 387K to 386K.
- Across the 12 months ending September 2026, SAP Concur’s share of searches among business travel management platforms worldwide moved from 28.6% to 30.9%, and its estimated monthly branded searches moved from 270K to 267K.
How did search popularity change for business travel management platforms worldwide in September 2026?
2 changes
In September 2026, SAP Concur gained share of searches among business travel management platforms worldwide, from 28.8% to 30.9%.
In September 2026, Navan lost share of searches among business travel management platforms worldwide, from 50.3% to 44.7%.
How are branded searches counted?
21 search terms
Brandwave collects information about searches that people make online using Navan’s and SAP Concur’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Navan
6 branded search terms
- navan
- navan expense
- navan travel
- navan tripactions
- tripactions
- tripactions navan
SAP Concur
15 branded search terms
- concur app
- concur expense
- concur expense app
- concur expense management
- concur expense software
- concur expenseit
- concur mobile app
- concur travel
- concur travel app
- SAP Concur
- sap concur app
- sap concur expense
- sap concur expenseit
- sap concur software
- sap concur travel
Other head-to-heads among business travel management platforms
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