Navan vs Serko:Which is more popular?
In September 2026, Navan had more branded searches than Serko among business travel management platforms worldwide. Navan had about 386,000 branded searches, while Serko had 18,200. Navan made up 44.7% of all business travel management platform searches we track, and Serko accounted for 2.1%. When we asked ChatGPT and Google AI Overviews about business travel management platforms, Navan appeared in all five answers and Serko in none.
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Top business travel management platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Navan appeared in all five answers. Serko did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Navan5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Perk5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
SAP Concur4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Engine2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Egencia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Serko0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about business travel management platforms
5 answers
Asked ChatGPT
“Which business travel platform should I use?”
Asked ChatGPT
“What are the best business travel platforms?”
Asked ChatGPT
“What's the best business travel platform for a travelling sales team?”
Searched Google, AI Overview
“business travel platform”
Searched Google, AI Overview
“corporate travel management”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Navan or Serko more popular in search?
This chart shows how often people search Google for Navan and Serko by name. Each line represents a brand's share of searches for all six business travel management platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Navan, Serko. The figures are in the table below the chart.
View monthly share of searches table
| Month | Navan | SAP Concur | Egencia | Perk | Serko | Engine |
|---|---|---|---|---|---|---|
| Oct 2025 | 41.1% | 28.6% | 14.5% | 11.8% | 1.6% | 2.4% |
| Nov 2025 | 36.8% | 31.4% | 15.8% | 10.8% | 2.6% | 2.6% |
| Dec 2025 | 36.7% | 37.8% | 13% | 7.3% | 2.6% | 2.6% |
| Jan 2026 | 41.4% | 29.1% | 17.8% | 6.9% | 2% | 2.9% |
| Feb 2026 | 38% | 32.6% | 16.3% | 7.7% | 2.2% | 3.2% |
| Mar 2026 | 39.2% | 33.1% | 16.8% | 6.4% | 1.8% | 2.7% |
| Apr 2026 | 39.4% | 33.1% | 16.9% | 6.5% | 1.8% | 2.2% |
| May 2026 | 43.5% | 30.3% | 15.3% | 5.9% | 2.5% | 2.5% |
| Jun 2026 | 41.6% | 34.7% | 14.7% | 4.7% | 2% | 2.4% |
| Jul 2026 | 45.5% | 31.7% | 13.2% | 4.3% | 2.6% | 2.6% |
| Aug 2026 | 50.3% | 28.8% | 12.1% | 4% | 2.4% | 2.4% |
| Sep 2026 | 44.7% | 30.9% | 15.9% | 4.3% | 2.1% | 2.1% |
How has the Navan and Serko comparison changed over the last 12 months?
3 findings
- Navan was ahead of Serko in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Navan’s share of searches among business travel management platforms worldwide moved from 41.1% to 44.7%, and its estimated monthly branded searches moved from 387K to 386K.
- Across the 12 months ending September 2026, Serko’s share of searches among business travel management platforms worldwide moved from 1.6% to 2.1%, and its estimated monthly branded searches moved from 15K to 18.2K.
How did search popularity change for business travel management platforms worldwide in September 2026?
2 changes
In September 2026, Navan lost share of searches among business travel management platforms worldwide, from 50.3% to 44.7%.
Estimated monthly branded searches for Serko worldwide rose 21.2% over 12 measured months, from 15K to 18.2K in September 2026.
How are branded searches counted?
10 search terms
Brandwave collects information about searches that people make online using Navan’s and Serko’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among business travel management platforms
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