Brandwave

Emser Tile vs Marazzi:Which is searched more?

In September 2026, Emser Tile had more branded searches than Marazzi among tiles worldwide. Emser Tile had about 33,100 branded searches, while Marazzi had 8,100. Emser Tile made up 9% of all tile searches we track, and Marazzi accounted for 2.2%. These are worldwide searches for English-language branded terms.

Share of searches among tiles worldwide in September 2026Is Emser Tile or Marazzi more popular in search?
Emser Tile9%33.1K searches
vs
Marazzi2.2%8.1K searches

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Is Emser Tile or Marazzi more popular in search?

Compare the tiles people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Emser Tile and Marazzi among tiles worldwide, by month

Share of searches by month for Emser Tile, Marazzi. The figures are in the table below the chart.

View monthly share of searches table
MonthTopps TilesDaltileEmser TileJohnson TilesMSI SurfacesFired EarthMarazziOriginal StylePorcelanosa
Oct 202539.8%26.5%9.8%8%4.4%6.4%2%1.6%1.6%
Nov 202541.2%22.6%8.3%8.3%3.7%11.5%1.6%1.5%1.3%
Dec 202535.4%29.1%10.6%10.6%4.8%4.5%2.1%1.4%1.4%
Jan 202641.2%27.5%8.3%8.3%4.5%5.2%2%1.4%1.6%
Feb 202641.5%27.7%8.3%8.3%4.6%4.5%2%1.5%1.7%
Mar 202640.3%26.9%9.9%8.1%5.4%3.8%2.4%1.5%1.6%
Apr 202643.9%24.1%8.8%8.8%4.8%4%2.2%1.6%1.8%
May 202643.9%24.1%8.8%8.8%4.8%4.2%2.2%1.5%1.8%
Jun 202640.1%26.9%9.8%8%5.4%3.8%2.4%1.6%2%
Jul 202640.4%27.1%9.9%8.1%5.4%3.3%2.4%1.6%1.6%
Aug 202644.5%24.4%8.9%8.9%4.9%3.5%1.8%1.6%1.5%
Sep 202644.7%24.5%9%9%4%3.7%2.2%1.5%1.5%

How has the Emser Tile and Marazzi comparison changed over the last 12 months?

3 findings
  • Emser Tile was ahead of Marazzi in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Emser Tile’s share of searches among tiles worldwide moved from 9.8% to 9%, and its estimated monthly branded searches moved from 40.5K to 33.1K.
  • Across the 12 months ending September 2026, Marazzi’s share of searches among tiles worldwide moved from 2% to 2.2%, and its estimated monthly branded searches held steady at 8.1K.

How did search popularity change for tiles worldwide in September 2026?

1 change
  1. Estimated monthly branded searches for Emser Tile worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Emser Tile’s and Marazzi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Emser Tile

1 branded search term

  • emser tile

Marazzi

1 branded search term

  • marazzi tiles

How the Brand Demand Index is measured

Other head-to-heads among tiles

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