Brandwave

Elite Archery vs PSE:Which is more popular?

In September 2026, PSE had more branded searches than Elite Archery among archery brands worldwide. PSE had about 29,600 branded searches, while Elite Archery had 9,900. PSE made up 13.9% of all archery brand searches we track, and Elite Archery accounted for 4.6%. When we asked ChatGPT and Google AI Overviews about archery brands, PSE appeared in four of the five answers and Elite Archery in two. PSE was mentioned before Elite Archery in every answer.

Among archery brands worldwide in September 2026

Who do people search for more?

PSE, about 3 searches for every 1 for Elite Archery

PSE 29.6K searchesElite Archery 9.9K searches

Who does AI mention more?

PSE, mentioned in 4 of 5 answers, Elite Archery in 2

PSE in 4 of 5Elite Archery in 2 of 5

Who does AI recommend more?

PSE, named ahead of Elite Archery in every answer

PSE first in 4Elite Archery never first

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Top archery brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, PSE was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Elite Archery was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. PSE was listed before Elite Archery in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Hoyt1st
  2. Mathews2nd
  3. PSE3rd
  4. Bear Archery4th
  5. Samick5th
  6. Bowtech6th
  7. Win & Win7th
  8. Elite Archery8th
  9. Easton9th
  10. Barnett–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bear Archery4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hoyt4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • PSE4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mathews3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Samick3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bowtech2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Elite Archery2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Win & Win2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Easton1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Barnett0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about archery brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Elite Archery or PSE more popular in search?

This chart shows how often people search Google for Elite Archery and PSE by name. Each line represents a brand's share of searches for all ten archery brands we track, month by month, from English-language searches worldwide.

Elite Archery and PSE among archery brands worldwide, by month

Share of searches by month for PSE, Elite Archery. The figures are in the table below the chart.

View monthly share of searches table
MonthMathewsBarnettBear ArcheryHoytPSEBowtechElite ArcheryEastonWin & WinSamick
Oct 202522.4%15%15%15%16.4%8.2%5.5%2%0.34%0.22%
Nov 202526.9%12.1%14.7%18%13.2%8.1%4.4%2%0.39%0.25%
Dec 202523%15.4%15.4%15.4%13.8%8.4%4.6%3.1%0.56%0.42%
Jan 202619.1%10.5%15.7%15.7%15.6%12.8%5.7%3.8%0.69%0.43%
Feb 202617.6%9.6%14.4%17.6%16%11.7%6.4%5.2%0.88%0.55%
Mar 202617.6%9.6%17.6%14.4%16%11.7%6.4%5.2%0.95%0.48%
Apr 202617.1%9.4%17.1%14%15.6%14%6.2%5.1%0.93%0.65%
May 202617.3%9.5%17.3%14.2%15.8%11.6%7.7%5.2%0.87%0.62%
Jun 202618.7%10.2%15.2%15.2%13.9%12.5%8.3%4.5%0.88%0.55%
Jul 202618.9%10.3%15.5%15.5%15.3%12.6%6.9%3.8%0.73%0.45%
Aug 202623%12.6%15.4%15.4%13.8%10.3%5.6%3.1%0.46%0.3%
Sep 202623.2%15.5%15.5%15.5%13.9%8.5%4.6%2.5%0.56%0.3%

How has the Elite Archery and PSE comparison changed over the last 12 months?

3 findings
  • PSE was ahead of Elite Archery in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Elite Archery’s share of searches among archery brands worldwide moved from 5.5% to 4.6%, and its estimated monthly branded searches moved from 18.1K to 9.9K.
  • Across the 12 months ending September 2026, PSE’s share of searches among archery brands worldwide moved from 16.4% to 13.9%, and its estimated monthly branded searches moved from 54.2K to 29.6K.

How did search popularity change for archery brands worldwide in September 2026?

3 changes

  1. In September 2026, Barnett overtook Bear Archery and 2 others to rank 2nd among archery brands worldwide, with 15.5% of the searches.

  2. In September 2026, Elite Archery lost share of searches among archery brands worldwide, from 5.6% to 4.6%.

  3. Estimated monthly branded searches for PSE worldwide fell 45.4% over 12 measured months, from 54.2K to 29.6K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Elite Archery’s and PSE’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Elite Archery

1 branded search term

  • elite archery

PSE

2 branded search terms

  • pse archery
  • pse bow

How the Brand Demand Index is measured

Other head-to-heads among archery brands

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