e.l.f. vs Farmacy:Which is more popular?
In September 2026, e.l.f. had more branded searches than Farmacy among cleansing balm brands worldwide. e.l.f. had about 165,000 branded searches, while Farmacy had 5,400. e.l.f. made up 12.1% of all cleansing balm brand searches we track, and Farmacy accounted for 0.4%. When we asked ChatGPT and Google AI Overviews about cleansing balm brands, Farmacy appeared in four of the five answers and e.l.f. in three. Farmacy was mentioned before e.l.f. in three out of five answers.
Who do people search for more?
e.l.f., about 31 searches for every 1 for Farmacy
Who does AI mention more?
Farmacy, mentioned in 4 of 5 answers, e.l.f. in 3
Who does AI recommend more?
Farmacy, named ahead of e.l.f. in 3 of 5 answers
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Top cleansing balm brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Farmacy was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. e.l.f. was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Farmacy was listed before e.l.f. in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Banila Co5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Clinique4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Farmacy4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- e.l.f.3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Elemis2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Beauty of Joseon1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Heimish0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cleansing balm brands
5 answers
Asked ChatGPT
“Which cleansing balm brand should I buy?”
Asked ChatGPT
“What are the best cleansing balm brands?”
Asked ChatGPT
“What's the best cleansing balm brand for makeup removal?”
Searched Google, AI Overview
“best cleansing balm”
Searched Google, AI Overview
“cleansing balm for dry skin”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is e.l.f. or Farmacy more popular in search?
This chart shows how often people search Google for e.l.f. and Farmacy by name. Each line represents a brand's share of searches for all seven cleansing balm brands we track, month by month, from English-language searches worldwide.
Share of searches by month for e.l.f., Farmacy. The figures are in the table below the chart.
View monthly share of searches table
| Month | Clinique | Elemis | e.l.f. | Banila Co | Beauty of Joseon | Heimish | Farmacy |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 58.6% | 21.4% | 14.3% | 3.4% | 0.58% | 1.1% | 0.58% |
| Nov 2025 | 56.1% | 31% | 9.3% | 2.2% | 0.37% | 0.68% | 0.37% |
| Dec 2025 | 60.8% | 22.4% | 12.2% | 2.9% | 0.49% | 0.74% | 0.49% |
| Jan 2026 | 51.2% | 34.2% | 10.3% | 2.6% | 0.5% | 0.75% | 0.41% |
| Feb 2026 | 62% | 18.5% | 12.4% | 4.7% | 0.75% | 1.1% | 0.5% |
| Mar 2026 | 60.1% | 22% | 12% | 3.7% | 0.59% | 1.1% | 0.48% |
| Apr 2026 | 54.1% | 29.6% | 10.9% | 3.4% | 0.53% | 0.97% | 0.53% |
| May 2026 | 55.9% | 25% | 13.7% | 3.3% | 0.67% | 1% | 0.45% |
| Jun 2026 | 60.4% | 18% | 14.8% | 4.3% | 0.73% | 1.1% | 0.59% |
| Jul 2026 | 46.3% | 37.8% | 11.3% | 2.7% | 0.56% | 0.83% | 0.45% |
| Aug 2026 | 52.5% | 28.7% | 12.9% | 3.7% | 0.63% | 0.94% | 0.52% |
| Sep 2026 | 49.5% | 33.1% | 12.1% | 3.3% | 0.73% | 0.73% | 0.4% |
How has the e.l.f. and Farmacy comparison changed over the last 12 months?
3 findings
- e.l.f. was ahead of Farmacy in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, e.l.f.’s share of searches among cleansing balm brands worldwide moved from 14.3% to 12.1%, and its estimated monthly branded searches moved from 201K to 165K.
- Across the 12 months ending September 2026, Farmacy’s share of searches among cleansing balm brands worldwide moved from 0.58% to 0.4%, and its estimated monthly branded searches moved from 8.1K to 5.4K.
How did search popularity change for cleansing balm brands worldwide in September 2026?
2 changes
In September 2026, e.l.f. lost share of searches among cleansing balm brands worldwide, from 12.9% to 12.1%.
Estimated monthly branded searches for Farmacy worldwide fell 33.3% over 12 measured months, from 8.1K to 5.4K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using e.l.f.’s and Farmacy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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