Brandwave

Eddyline vs Wilderness Systems:Which is more popular?

In September 2026, Wilderness Systems had more branded searches than Eddyline among kayak brands worldwide. Wilderness Systems had about 6,300 branded searches, while Eddyline had 2,400. Wilderness Systems made up 3.5% of all kayak brand searches we track, and Eddyline accounted for 1.3%. When we asked ChatGPT and Google AI Overviews about kayak brands, Wilderness Systems appeared in three of the five answers and Eddyline in two. Wilderness Systems was mentioned before Eddyline in every answer.

Among kayak brands worldwide in September 2026

Who do people search for more?

Wilderness Systems, about 3 searches for every 1 for Eddyline

Wilderness Systems 6.3K searchesEddyline 2.4K searches

Who does AI mention more?

Wilderness Systems, mentioned in 3 of 5 answers, Eddyline in 2

Wilderness Systems in 3 of 5Eddyline in 2 of 5

Who does AI recommend more?

Wilderness Systems, named ahead of Eddyline in every answer

Wilderness Systems first in 3Eddyline never first

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Top kayak brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Wilderness Systems was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Eddyline was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Wilderness Systems was listed before Eddyline in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Old Town1st
  2. Perception2nd
  3. Wilderness Systems3rd
  4. Hobie4th
  5. Eddyline5th
  6. Pelican Kayaks6th
  7. Intex–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Old Town3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hobie3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Perception3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wilderness Systems3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pelican Kayaks2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Eddyline2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Intex1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about kayak brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Eddyline or Wilderness Systems more popular in search?

This chart shows how often people search Google for Eddyline and Wilderness Systems by name. Each line represents a brand's share of searches for all seven kayak brands we track, month by month, from English-language searches worldwide.

Eddyline and Wilderness Systems among kayak brands worldwide, by month

Share of searches by month for Wilderness Systems, Eddyline. The figures are in the table below the chart.

View monthly share of searches table
MonthIntexPelican KayaksOld TownHobiePerceptionWilderness SystemsEddyline
Oct 202563.8%10.5%7.3%10.5%3.8%3%1.1%
Nov 202568.5%7.5%7.8%9.2%3.4%2.8%0.81%
Dec 202570%7.7%6.6%9.4%2.8%2.7%0.83%
Jan 202667.5%7.4%8%9.1%3.3%3.7%0.98%
Feb 202665.5%8.8%9.2%8.8%3.2%3.6%0.95%
Mar 202659%11.8%10.1%9.7%4.3%3.9%1%
Apr 202666%10.9%7.9%7.3%4%3.1%0.79%
May 202675.3%8.3%5.8%4.5%3%2.4%0.74%
Jun 202679%7.1%4.9%3.9%2.6%1.9%0.52%
Jul 202672.3%9.7%5.6%5.3%3.6%2.7%0.86%
Aug 202668.1%11.2%6.4%6.1%4.1%3%1%
Sep 202661.4%12.4%8.5%8.3%4.5%3.5%1.3%

How has the Eddyline and Wilderness Systems comparison changed over the last 12 months?

3 findings
  • Wilderness Systems was ahead of Eddyline in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Eddyline’s share of searches among kayak brands worldwide moved from 1.1% to 1.3%, and its estimated monthly branded searches moved from 1.9K to 2.4K.
  • Across the 12 months ending September 2026, Wilderness Systems’ share of searches among kayak brands worldwide moved from 3% to 3.5%, and its estimated monthly branded searches moved from 5.2K to 6.3K.

How did search popularity change for kayak brands worldwide in September 2026?

2 changes
  1. Wilderness Systems’ share of searches among kayak brands worldwide has gained ground for 3 months in a row, from 1.9% to 3.5% in September 2026.

  2. Eddyline’s share of searches among kayak brands worldwide has gained ground for 3 months in a row, from 0.52% to 1.3% in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Eddyline’s and Wilderness Systems’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Eddyline

1 branded search term

  • eddyline kayaks

Wilderness Systems

2 branded search terms

  • wilderness systems
  • wilderness systems kayak

How the Brand Demand Index is measured

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