Intex vs Old Town:Which is searched more?
In September 2026, Intex had more branded searches than Old Town among kayak brands worldwide. Intex was estimated to have 110K branded searches compared to Old Town’s 15.3K, and held a 62.3% Share of Search versus Old Town’s 8.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Intex or Old Town?
Compare the kayak brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Intex, Old Town. The figures are in the table below the chart.
View monthly share of search table
| Month | Intex | Pelican Kayaks | Old Town | Hobie | Perception | Wilderness Systems |
|---|---|---|---|---|---|---|
| Oct 2025 | 64.5% | 10.6% | 7.3% | 10.6% | 3.9% | 3% |
| Nov 2025 | 69.1% | 7.6% | 7.8% | 9.3% | 3.4% | 2.8% |
| Dec 2025 | 70.6% | 7.8% | 6.7% | 9.5% | 2.8% | 2.7% |
| Jan 2026 | 68.2% | 7.5% | 8.1% | 9.2% | 3.3% | 3.7% |
| Feb 2026 | 66.1% | 8.9% | 9.3% | 8.9% | 3.2% | 3.6% |
| Mar 2026 | 59.7% | 12% | 10.2% | 9.8% | 4.4% | 4% |
| Apr 2026 | 66.5% | 11% | 8% | 7.4% | 4% | 3.1% |
| May 2026 | 75.8% | 8.3% | 5.8% | 4.6% | 3% | 2.4% |
| Jun 2026 | 79.4% | 7.1% | 5% | 3.9% | 2.6% | 1.9% |
| Jul 2026 | 72.9% | 9.8% | 5.7% | 5.4% | 3.6% | 2.7% |
| Aug 2026 | 68.8% | 11.3% | 6.5% | 6.2% | 4.1% | 3.1% |
| Sep 2026 | 62.3% | 12.6% | 8.7% | 8.4% | 4.6% | 3.6% |
How has the Intex and Old Town comparison changed over the last 12 months?
3 findings
- Intex was ahead of Old Town in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Intex’s estimated Share of Search among kayak brands worldwide moved from 64.5% to 62.3%, and its estimated monthly branded searches held steady at 110K.
- Across the 12 months ending September 2026, Old Town’s estimated Share of Search among kayak brands worldwide moved from 7.3% to 8.7%, and its estimated monthly branded searches moved from 12.5K to 15.3K.
How did search popularity change for kayak brands worldwide in September 2026?
2 changes
In September 2026, Old Town gained estimated Share of Search among kayak brands worldwide, from 6.5% to 8.7%.
In September 2026, Intex lost estimated Share of Search among kayak brands worldwide, from 68.8% to 62.3%.
Other head-to-heads among kayak brands
How each brand is measured
Brandwave collects information about searches that people make online using Intex’s and Old Town’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.