Hobie vs Intex:Which is searched more?
In September 2026, Intex had more branded searches than Hobie among kayak brands worldwide. Intex was estimated to have 110K branded searches compared to Hobie’s 14.8K, and held a 62.3% Share of Search versus Hobie’s 8.4%. These are worldwide searches for English-language branded terms.
Follow Hobie vs Intex and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Hobie or Intex?
Compare the kayak brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Intex, Hobie. The figures are in the table below the chart.
View monthly share of search table
| Month | Intex | Pelican Kayaks | Old Town | Hobie | Perception | Wilderness Systems |
|---|---|---|---|---|---|---|
| Oct 2025 | 64.5% | 10.6% | 7.3% | 10.6% | 3.9% | 3% |
| Nov 2025 | 69.1% | 7.6% | 7.8% | 9.3% | 3.4% | 2.8% |
| Dec 2025 | 70.6% | 7.8% | 6.7% | 9.5% | 2.8% | 2.7% |
| Jan 2026 | 68.2% | 7.5% | 8.1% | 9.2% | 3.3% | 3.7% |
| Feb 2026 | 66.1% | 8.9% | 9.3% | 8.9% | 3.2% | 3.6% |
| Mar 2026 | 59.7% | 12% | 10.2% | 9.8% | 4.4% | 4% |
| Apr 2026 | 66.5% | 11% | 8% | 7.4% | 4% | 3.1% |
| May 2026 | 75.8% | 8.3% | 5.8% | 4.6% | 3% | 2.4% |
| Jun 2026 | 79.4% | 7.1% | 5% | 3.9% | 2.6% | 1.9% |
| Jul 2026 | 72.9% | 9.8% | 5.7% | 5.4% | 3.6% | 2.7% |
| Aug 2026 | 68.8% | 11.3% | 6.5% | 6.2% | 4.1% | 3.1% |
| Sep 2026 | 62.3% | 12.6% | 8.7% | 8.4% | 4.6% | 3.6% |
How has the Hobie and Intex comparison changed over the last 12 months?
3 findings
- Intex was ahead of Hobie in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hobie’s estimated Share of Search among kayak brands worldwide moved from 10.6% to 8.4%, and its estimated monthly branded searches moved from 18.1K to 14.8K.
- Across the 12 months ending September 2026, Intex’s estimated Share of Search among kayak brands worldwide moved from 64.5% to 62.3%, and its estimated monthly branded searches held steady at 110K.
How did search popularity change for kayak brands worldwide in September 2026?
2 changes
In September 2026, Hobie gained estimated Share of Search among kayak brands worldwide, from 6.2% to 8.4%.
In September 2026, Intex lost estimated Share of Search among kayak brands worldwide, from 68.8% to 62.3%.
Other head-to-heads among kayak brands
How each brand is measured
Brandwave collects information about searches that people make online using Hobie’s and Intex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.