Brandwave

Eaton vs Southwire:Which is more popular?

In September 2026, Eaton had more branded searches than Southwire among extension lead brands worldwide. Eaton had about 368,000 branded searches, while Southwire had 720. Eaton made up 18.7% of all extension lead brand searches we track, and Southwire accounted for 0.04%. When we asked ChatGPT and Google AI Overviews about extension lead brands, Southwire appeared in two of the four answers and Eaton in one. Southwire was mentioned before Eaton in every answer.

Among extension lead brands worldwide in September 2026

Who do people search for more?

Eaton, about 511 searches for every 1 for Southwire

Eaton 368K searchesSouthwire 720 searches

Who does AI mention more?

Southwire, mentioned in 2 of 4 answers, Eaton in 1

Southwire in 2 of 4Eaton in 1 of 4

Who does AI recommend more?

Southwire, named ahead of Eaton in every answer

Southwire first in 2Eaton never first

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Top extension lead brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Southwire was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Eaton was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Southwire was listed before Eaton in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Southwire1st
  2. Belkin2nd
  3. Anker–
  4. Eaton–
  5. Brennenstuhl–
  6. HPM–
  7. Masterplug–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Belkin3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Southwire2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Eaton1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Anker0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Brennenstuhl0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • HPM0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Masterplug0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about extension lead brands

4 answers

  • Asked ChatGPT

    “Which extension lead brand should I buy?”

    1. 1Southwire
    2. 2Belkin

  • Asked ChatGPT

    “What are the best extension lead brands?”

    1. 1Southwire
    2. 2Belkin

  • Asked ChatGPT

    “What's the best extension lead brand for extra outlets?”

    1. 1Belkin
    2. 2Eaton

  • Searched Google, AI Overview

    “surge protector strip”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “long extension cord”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

    Is Eaton or Southwire more popular in search?

    This chart shows how often people search Google for Eaton and Southwire by name. Each line represents a brand's share of searches for all seven extension lead brands we track, month by month, from English-language searches worldwide.

    Eaton and Southwire among extension lead brands worldwide, by month

    Share of searches by month for Eaton, Southwire. The figures are in the table below the chart.

    View monthly share of searches table
    MonthAnkerEatonBelkinBrennenstuhlHPMMasterplugSouthwire
    Oct 202557.4%21.1%15.5%2.8%2.8%0.3%0.03%
    Nov 202557.2%21%15.7%2.8%2.8%0.36%0.05%
    Dec 202559.4%17.9%17%2.9%2.4%0.37%0.06%
    Jan 202657.2%21%15.7%2.8%2.8%0.34%0.07%
    Feb 202648.9%32.7%13.2%2.4%2.4%0.29%0.06%
    Mar 202655.3%24.9%14.4%2.2%2.7%0.29%0.07%
    Apr 202659.5%21.9%13.4%2.4%2.4%0.29%0.03%
    May 202658.3%21.5%15.6%1.9%2.4%0.3%0.03%
    Jun 202658.3%21.5%15.6%1.9%2.4%0.3%0.04%
    Jul 202659.2%21.8%14.4%2%2.4%0.29%0.04%
    Aug 202657.2%21.1%16.7%2.3%2.3%0.3%0.05%
    Sep 202662.1%18.7%14.6%2.1%2.1%0.31%0.04%

    How has the Eaton and Southwire comparison changed over the last 12 months?

    3 findings
    • Eaton was ahead of Southwire in every measured month of the 12 months ending September 2026.
    • Across the 12 months ending September 2026, Eaton’s share of searches among extension lead brands worldwide moved from 21.1% to 18.7%, and its estimated monthly branded searches held steady at 368K.
    • Across the 12 months ending September 2026, Southwire’s share of searches among extension lead brands worldwide moved from 0.03% to 0.04%, and its estimated monthly branded searches moved from 590 to 720.

    How did search popularity change for extension lead brands worldwide in September 2026?

    2 changes

    1. In September 2026, Eaton lost share of searches among extension lead brands worldwide, from 21.1% to 18.7%.

    2. Estimated monthly branded searches for Southwire worldwide rose 22% over 12 measured months, from 590 to 720 in September 2026.

    How are branded searches counted?

    2 search terms

    Brandwave collects information about searches that people make online using Eaton’s and Southwire’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Eaton

    1 branded search term

    • eaton

    Southwire

    1 branded search term

    • southwire extension cord

    How the Brand Demand Index is measured

    Other head-to-heads among extension lead brands

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