Brandwave

How popular isSouthwire?

In September 2026, people searched for Southwire by name about 720 times worldwide, a 22% increase from the previous year. These searches made up 0.04% of all global extension lead brand searches, placing Southwire seventh out of seven brands. When we asked both ChatGPT and Google AI Overviews about extension lead brands, Southwire appeared in two of the four answers and was the most recommended of the seven.

Search and AI answers in September 2026

Southwire is the seventh most searched of 7 competitors and the most recommended in AI answers.

  1. AnkerShare of searches 62.1%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  2. EatonShare of searches 18.7%Mentioned in 1 of 4 AI answersPlace in AI recommendations –
  3. BelkinShare of searches 14.6%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  4. BrennenstuhlShare of searches 2.1%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  5. SouthwireShare of searches 0.04%Mentioned in 2 of 4 AI answersPlace in AI recommendations 1st

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Top extension lead brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Southwire was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Southwire is the most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Southwire1st
  2. Belkin2nd
  3. Anker–
  4. Eaton–
  5. Brennenstuhl–
  6. HPM–
  7. Masterplug–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Belkin3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Southwire2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Eaton1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Anker0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Brennenstuhl0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • HPM0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Masterplug0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about extension lead brands

4 answers

  • Asked ChatGPT

    “Which extension lead brand should I buy?”

    1. 1Southwire
    2. 2Belkin

  • Asked ChatGPT

    “What are the best extension lead brands?”

    1. 1Southwire
    2. 2Belkin

  • Asked ChatGPT

    “What's the best extension lead brand for extra outlets?”

    1. 1Belkin
    2. 2Eaton

  • Searched Google, AI Overview

    “surge protector strip”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “long extension cord”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

    Which extension lead brands compete with Southwire?

    Southwire against extension lead brands worldwide, by month

    Share of searches by month for Anker, Eaton, Belkin, Brennenstuhl, HPM, Southwire. The figures are in the table below the chart.

    View monthly share of searches table
    MonthAnkerEatonBelkinBrennenstuhlHPMMasterplugSouthwire
    Oct 202557.4%21.1%15.5%2.8%2.8%0.3%0.03%
    Nov 202557.2%21%15.7%2.8%2.8%0.36%0.05%
    Dec 202559.4%17.9%17%2.9%2.4%0.37%0.06%
    Jan 202657.2%21%15.7%2.8%2.8%0.34%0.07%
    Feb 202648.9%32.7%13.2%2.4%2.4%0.29%0.06%
    Mar 202655.3%24.9%14.4%2.2%2.7%0.29%0.07%
    Apr 202659.5%21.9%13.4%2.4%2.4%0.29%0.03%
    May 202658.3%21.5%15.6%1.9%2.4%0.3%0.03%
    Jun 202658.3%21.5%15.6%1.9%2.4%0.3%0.04%
    Jul 202659.2%21.8%14.4%2%2.4%0.29%0.04%
    Aug 202657.2%21.1%16.7%2.3%2.3%0.3%0.05%
    Sep 202662.1%18.7%14.6%2.1%2.1%0.31%0.04%

    1. 1.Anker

      62.1%

      Held 1st. 1.2M estimated branded searches, +22% vs prior month. Share +4.9 points.

    2. 2.Eaton

      18.7%

      Held 2nd. 368K estimated branded searches, 0% vs prior month. Share -2.3 points.

    3. 3.Belkin

      14.6%

      Held 3rd. 288K estimated branded searches, -1.7% vs prior month. Share -2.1 points.

    4. 4.Brennenstuhl

      2.1%

      Held 4th. 40.5K estimated branded searches, 0% vs prior month. Share -0.3 points.

    5. 5.HPM

      2.1%

      Held 5th. 40.5K estimated branded searches, 0% vs prior month. Share -0.3 points.

    6. 6.Masterplug

      0.31%

      Held 6th. 6K estimated branded searches, +15.4% vs prior month. Share 0 points.

    7. 7.Southwire

      0.04%

      Held 7th. 720 estimated branded searches, -18.2% vs prior month. Share 0 points.

    Compare popularity between Southwire and its closest rivals

    Every comparison with Southwire

    6 comparisons

    How has branded search demand for Southwire changed worldwide over the last 12 months?

    2 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Southwire worldwide rose from 590 to 720.
    • Across the 12 months ending September 2026, Southwire’s share of searches among extension lead brands worldwide held steady, from 0.03% to 0.04%.

    How did search popularity change for extension lead brands worldwide in September 2026?

    6 changes

    1. In September 2026, Anker gained share of searches among extension lead brands worldwide, from 57.2% to 62.1%.

    2. In September 2026, Eaton lost share of searches among extension lead brands worldwide, from 21.1% to 18.7%.

    3. In September 2026, Belkin lost share of searches among extension lead brands worldwide, from 16.7% to 14.6%.

    4. Estimated monthly branded searches for Southwire worldwide rose 22% over 12 measured months, from 590 to 720 in September 2026.

    5. Estimated monthly branded searches for Masterplug worldwide rose 15.4% over 12 measured months, from 5.2K to 6K in September 2026.

    6. Estimated monthly branded searches for Brennenstuhl worldwide fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.

    How are Southwire’s branded searches counted?

    1 search term

    Brandwave collects information about searches that people make online using Southwire’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • southwire extension cord

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    How the Brand Demand Index is measured

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