Easton vs Samick:Which is more popular?
In September 2026, Easton had more branded searches than Samick among archery brands worldwide. Easton had about 5,400 branded searches, while Samick had 650. Easton made up 2.5% of all archery brand searches we track, and Samick accounted for 0.3%. When we asked ChatGPT and Google AI Overviews about archery brands, Samick appeared in three of the five answers and Easton in one. Samick was mentioned before Easton in every answer that named either.
Who do people search for more?
Easton, about 8 searches for every 1 for Samick
Who does AI mention more?
Samick, mentioned in 3 of 5 answers, Easton in 1
Who does AI recommend more?
Samick, named ahead of Easton in 3 of 3 answers
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Top archery brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Samick was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Easton was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Samick was listed before Easton in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Hoyt1st
Mathews2nd- PSE3rd
Bear Archery4th- Samick5th
Bowtech6th- Win & Win7th
Elite Archery8th- Easton9th
Barnett–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Bear Archery4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Hoyt4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- PSE4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Mathews3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Samick3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bowtech2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Elite Archery2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Win & Win2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Easton1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Barnett0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about archery brands
5 answers
Asked ChatGPT
“Which archery brand should I buy?”
Asked ChatGPT
“What are the best archery brands?”
Asked ChatGPT
“What's the best archery brand for target practice?”
Searched Google, AI Overview
“archery equipment”
Searched Google, AI Overview
“bow brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Easton or Samick more popular in search?
This chart shows how often people search Google for Easton and Samick by name. Each line represents a brand's share of searches for all ten archery brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Easton, Samick. The figures are in the table below the chart.
View monthly share of searches table
| Month | Mathews | Barnett | Bear Archery | Hoyt | PSE | Bowtech | Elite Archery | Easton | Win & Win | Samick |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 22.4% | 15% | 15% | 15% | 16.4% | 8.2% | 5.5% | 2% | 0.34% | 0.22% |
| Nov 2025 | 26.9% | 12.1% | 14.7% | 18% | 13.2% | 8.1% | 4.4% | 2% | 0.39% | 0.25% |
| Dec 2025 | 23% | 15.4% | 15.4% | 15.4% | 13.8% | 8.4% | 4.6% | 3.1% | 0.56% | 0.42% |
| Jan 2026 | 19.1% | 10.5% | 15.7% | 15.7% | 15.6% | 12.8% | 5.7% | 3.8% | 0.69% | 0.43% |
| Feb 2026 | 17.6% | 9.6% | 14.4% | 17.6% | 16% | 11.7% | 6.4% | 5.2% | 0.88% | 0.55% |
| Mar 2026 | 17.6% | 9.6% | 17.6% | 14.4% | 16% | 11.7% | 6.4% | 5.2% | 0.95% | 0.48% |
| Apr 2026 | 17.1% | 9.4% | 17.1% | 14% | 15.6% | 14% | 6.2% | 5.1% | 0.93% | 0.65% |
| May 2026 | 17.3% | 9.5% | 17.3% | 14.2% | 15.8% | 11.6% | 7.7% | 5.2% | 0.87% | 0.62% |
| Jun 2026 | 18.7% | 10.2% | 15.2% | 15.2% | 13.9% | 12.5% | 8.3% | 4.5% | 0.88% | 0.55% |
| Jul 2026 | 18.9% | 10.3% | 15.5% | 15.5% | 15.3% | 12.6% | 6.9% | 3.8% | 0.73% | 0.45% |
| Aug 2026 | 23% | 12.6% | 15.4% | 15.4% | 13.8% | 10.3% | 5.6% | 3.1% | 0.46% | 0.3% |
| Sep 2026 | 23.2% | 15.5% | 15.5% | 15.5% | 13.9% | 8.5% | 4.6% | 2.5% | 0.56% | 0.3% |
How has the Easton and Samick comparison changed over the last 12 months?
3 findings
- Easton was ahead of Samick in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Easton’s share of searches among archery brands worldwide moved from 2% to 2.5%, and its estimated monthly branded searches moved from 6.6K to 5.4K.
- Across the 12 months ending September 2026, Samick’s share of searches among archery brands worldwide moved from 0.22% to 0.3%, and its estimated monthly branded searches moved from 740 to 650.
How did search popularity change for archery brands worldwide in September 2026?
2 changes
In September 2026, Easton lost share of searches among archery brands worldwide, from 3.1% to 2.5%.
Estimated monthly branded searches for Samick worldwide fell 12.2% over 12 measured months, from 740 to 650 in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Easton’s and Samick’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among archery brands
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