Brandwave

Easton vs Elite Archery:Which is more popular?

In September 2026, Elite Archery had more branded searches than Easton among archery brands worldwide. Elite Archery had about 9,900 branded searches, while Easton had 5,400. Elite Archery made up 4.6% of all archery brand searches we track, and Easton accounted for 2.5%. When we asked ChatGPT and Google AI Overviews about archery brands, Elite Archery appeared in two of the five answers and Easton in one. Elite Archery was mentioned before Easton in every answer that named either.

Among archery brands worldwide in September 2026

Who do people search for more?

Elite Archery, about 83% more searches than Easton

Elite Archery 9.9K searchesEaston 5.4K searches

Who does AI mention more?

Elite Archery, mentioned in 2 of 5 answers, Easton in 1

Elite Archery in 2 of 5Easton in 1 of 5

Who does AI recommend more?

Elite Archery, named ahead of Easton in 2 of 2 answers

Elite Archery first in 2Easton never first

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Top archery brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Elite Archery was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Easton was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Elite Archery was listed before Easton in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Hoyt1st
  2. Mathews2nd
  3. PSE3rd
  4. Bear Archery4th
  5. Samick5th
  6. Bowtech6th
  7. Win & Win7th
  8. Elite Archery8th
  9. Easton9th
  10. Barnett–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bear Archery4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hoyt4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • PSE4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mathews3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Samick3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bowtech2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Elite Archery2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Win & Win2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Easton1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Barnett0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about archery brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Easton or Elite Archery more popular in search?

This chart shows how often people search Google for Easton and Elite Archery by name. Each line represents a brand's share of searches for all ten archery brands we track, month by month, from English-language searches worldwide.

Easton and Elite Archery among archery brands worldwide, by month

Share of searches by month for Elite Archery, Easton. The figures are in the table below the chart.

View monthly share of searches table
MonthMathewsBarnettBear ArcheryHoytPSEBowtechElite ArcheryEastonWin & WinSamick
Oct 202522.4%15%15%15%16.4%8.2%5.5%2%0.34%0.22%
Nov 202526.9%12.1%14.7%18%13.2%8.1%4.4%2%0.39%0.25%
Dec 202523%15.4%15.4%15.4%13.8%8.4%4.6%3.1%0.56%0.42%
Jan 202619.1%10.5%15.7%15.7%15.6%12.8%5.7%3.8%0.69%0.43%
Feb 202617.6%9.6%14.4%17.6%16%11.7%6.4%5.2%0.88%0.55%
Mar 202617.6%9.6%17.6%14.4%16%11.7%6.4%5.2%0.95%0.48%
Apr 202617.1%9.4%17.1%14%15.6%14%6.2%5.1%0.93%0.65%
May 202617.3%9.5%17.3%14.2%15.8%11.6%7.7%5.2%0.87%0.62%
Jun 202618.7%10.2%15.2%15.2%13.9%12.5%8.3%4.5%0.88%0.55%
Jul 202618.9%10.3%15.5%15.5%15.3%12.6%6.9%3.8%0.73%0.45%
Aug 202623%12.6%15.4%15.4%13.8%10.3%5.6%3.1%0.46%0.3%
Sep 202623.2%15.5%15.5%15.5%13.9%8.5%4.6%2.5%0.56%0.3%

How has the Easton and Elite Archery comparison changed over the last 12 months?

3 findings
  • Elite Archery was ahead of Easton in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Easton’s share of searches among archery brands worldwide moved from 2% to 2.5%, and its estimated monthly branded searches moved from 6.6K to 5.4K.
  • Across the 12 months ending September 2026, Elite Archery’s share of searches among archery brands worldwide moved from 5.5% to 4.6%, and its estimated monthly branded searches moved from 18.1K to 9.9K.

How did search popularity change for archery brands worldwide in September 2026?

2 changes

  1. In September 2026, Elite Archery lost share of searches among archery brands worldwide, from 5.6% to 4.6%.

  2. In September 2026, Easton lost share of searches among archery brands worldwide, from 3.1% to 2.5%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Easton’s and Elite Archery’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Easton

1 branded search term

  • easton archery

Elite Archery

1 branded search term

  • elite archery

How the Brand Demand Index is measured

Other head-to-heads among archery brands

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