D'USSÉ vs Hine:Which is more popular?
In September 2026, D'USSÉ had more branded searches than Hine among cognac brands worldwide. D'USSÉ had about 60,500 branded searches, while Hine had 4,400. D'USSÉ made up 3.7% of all cognac brand searches we track, and Hine accounted for 0.27%. When we asked ChatGPT and Google AI Overviews about cognac brands, Hine appeared in two of the five answers and D'USSÉ in one. D'USSÉ and Hine were each mentioned first in one of the two answers that named either.
Who do people search for more?
D'USSÉ, about 14 searches for every 1 for Hine
Who does AI mention more?
Hine, mentioned in 2 of 5 answers, D'USSÉ in 1
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top cognac brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Hine was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. D'USSÉ was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. D'USSÉ and Hine were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Hennessy1st
Rémy Martin2nd
Courvoisier3rd
Martell4th
Pierre Ferrand5th
Camus6th- Hine7th
- D'USSÉ8th
Delamain9th
Frapin10th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Hennessy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Rémy Martin5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Courvoisier5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Martell2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Camus2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Hine2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Pierre Ferrand2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- D'USSÉ1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Delamain1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Frapin1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about cognac brands
5 answers
Asked ChatGPT
“Which cognac should I buy?”
Asked ChatGPT
“What are the best cognac brands?”
Asked ChatGPT
“What's a good cognac for a beginner?”
Searched Google, AI Overview
“cognac”
Searched Google, AI Overview
“cognac brands”
Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.
Is D'USSÉ or Hine more popular in search?
This chart shows how often people search Google for D'USSÉ and Hine by name. Each line represents a brand's share of searches for all ten cognac brands we track, month by month, from English-language searches worldwide.
Share of searches by month for D'USSÉ, Hine. The figures are in the table below the chart.
View monthly share of searches table
| Month | Hennessy | Rémy Martin | Martell | Courvoisier | D'USSÉ | Camus | Delamain | Hine | Pierre Ferrand | Frapin |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 65.7% | 16.2% | 5.9% | 5.9% | 4% | 0.8% | 0.65% | 0.43% | 0.19% | 0.16% |
| Nov 2025 | 64.8% | 15.9% | 5.9% | 7.1% | 3.9% | 0.96% | 0.64% | 0.43% | 0.19% | 0.19% |
| Dec 2025 | 60.7% | 18.3% | 6.7% | 8.2% | 3.7% | 0.9% | 0.6% | 0.49% | 0.22% | 0.18% |
| Jan 2026 | 63.8% | 19.2% | 5.8% | 5.8% | 3.2% | 0.94% | 0.63% | 0.42% | 0.18% | 0.18% |
| Feb 2026 | 62.6% | 18.7% | 6.9% | 5.6% | 3.8% | 0.92% | 0.62% | 0.41% | 0.22% | 0.18% |
| Mar 2026 | 62.5% | 18.7% | 6.9% | 5.6% | 3.8% | 0.92% | 0.75% | 0.5% | 0.27% | 0.18% |
| Apr 2026 | 62.6% | 18.7% | 6.9% | 5.6% | 3.8% | 0.92% | 0.62% | 0.41% | 0.22% | 0.18% |
| May 2026 | 69.2% | 13.9% | 6.3% | 5.1% | 3.4% | 0.84% | 0.68% | 0.3% | 0.17% | 0.13% |
| Jun 2026 | 67.2% | 16.5% | 6.1% | 5% | 3.3% | 0.67% | 0.67% | 0.3% | 0.16% | 0.13% |
| Jul 2026 | 69.2% | 13.9% | 6.3% | 5.1% | 3.4% | 0.69% | 0.84% | 0.25% | 0.17% | 0.13% |
| Aug 2026 | 64.7% | 19.5% | 5.9% | 4.8% | 3.2% | 0.64% | 0.78% | 0.28% | 0.16% | 0.12% |
| Sep 2026 | 61.7% | 22.7% | 5.6% | 4.6% | 3.7% | 0.61% | 0.61% | 0.27% | 0.15% | 0.12% |
How has the D'USSÉ and Hine comparison changed over the last 12 months?
3 findings
- D'USSÉ was ahead of Hine in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, D'USSÉ’s share of searches among cognac brands worldwide moved from 4% to 3.7%, and its estimated monthly branded searches held steady at 60.5K.
- Across the 12 months ending September 2026, Hine’s share of searches among cognac brands worldwide moved from 0.43% to 0.27%, and its estimated monthly branded searches moved from 6.6K to 4.4K.
How did search popularity change for cognac brands worldwide in September 2026?
2 changes
In September 2026, D'USSÉ gained share of searches among cognac brands worldwide, from 3.2% to 3.7%.
Estimated monthly branded searches for Hine worldwide fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using D'USSÉ’s and Hine’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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