Dura-Trel vs Thompson & Morgan:Which is more popular?
In September 2026, Thompson & Morgan had more branded searches than Dura-Trel among trellis brands worldwide. Thompson & Morgan had about 54,900 branded searches, while Dura-Trel had 140. Thompson & Morgan made up 17.7% of all trellis brand searches we track, and Dura-Trel accounted for 0.05%. When we asked ChatGPT and Google AI Overviews about trellis brands, Dura-Trel appeared in three of the five answers and Thompson & Morgan in none.
Who do people search for more?
Thompson & Morgan, about 392 searches for every 1 for Dura-Trel
Who does AI mention more?
Dura-Trel, mentioned in 3 of 5 answers, Thompson & Morgan in 0
Who does AI recommend more?
Dura-Trel, the only one of the two named
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Top trellis brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Dura-Trel was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Thompson & Morgan did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Dura-Trel3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Vego Garden2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Gardena0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Thompson & Morgan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Forest Garden0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Smart Garden0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Gardman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Haxnicks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about trellis brands
5 answers
Asked ChatGPT
“Which trellis brand should I buy?”
Asked ChatGPT
“What are the best trellis brands?”
Asked ChatGPT
“What's the best trellis brand for climbing plants?”
Searched Google, AI Overview
“plant trellis”
Searched Google, AI Overview
“trellis for climbing plants”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Dura-Trel or Thompson & Morgan more popular in search?
This chart shows how often people search Google for Dura-Trel and Thompson & Morgan by name. Each line represents a brand's share of searches for all eight trellis brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Thompson & Morgan, Dura-Trel. The figures are in the table below the chart.
View monthly share of searches table
| Month | Gardena | Thompson & Morgan | Vego Garden | Forest Garden | Smart Garden | Gardman | Haxnicks | Dura-Trel |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 62.3% | 16.9% | 6.8% | 6.8% | 6.5% | 0.38% | 0.15% | 0.08% |
| Nov 2025 | 61.9% | 14.1% | 10.2% | 6.8% | 6.5% | 0.38% | 0.15% | 0.05% |
| Dec 2025 | 60.1% | 13.7% | 9.9% | 6.6% | 9.1% | 0.45% | 0.14% | 0.05% |
| Jan 2026 | 52% | 21.1% | 12.7% | 7% | 6.6% | 0.38% | 0.15% | 0.04% |
| Feb 2026 | 52.8% | 23.2% | 13% | 5.8% | 4.6% | 0.32% | 0.15% | 0.04% |
| Mar 2026 | 55.7% | 22.6% | 13.7% | 4.1% | 3.4% | 0.24% | 0.13% | 0.05% |
| Apr 2026 | 58.6% | 23.1% | 11.8% | 3.5% | 2.5% | 0.25% | 0.14% | 0.05% |
| May 2026 | 65.2% | 17.1% | 10.7% | 3.9% | 2.7% | 0.19% | 0.13% | 0.05% |
| Jun 2026 | 72.3% | 13% | 6.5% | 5.3% | 2.5% | 0.2% | 0.09% | 0.05% |
| Jul 2026 | 71.9% | 12.9% | 6.5% | 5.3% | 3.1% | 0.21% | 0.08% | 0.04% |
| Aug 2026 | 67.7% | 14.8% | 7.5% | 6.1% | 3.5% | 0.24% | 0.07% | 0.05% |
| Sep 2026 | 64.9% | 17.7% | 7.2% | 5.8% | 4% | 0.28% | 0.1% | 0.05% |
How has the Dura-Trel and Thompson & Morgan comparison changed over the last 12 months?
3 findings
- Thompson & Morgan was ahead of Dura-Trel in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dura-Trel’s share of searches among trellis brands worldwide moved from 0.08% to 0.05%, and its estimated monthly branded searches moved from 210 to 140.
- Across the 12 months ending September 2026, Thompson & Morgan’s share of searches among trellis brands worldwide moved from 16.9% to 17.7%, and its estimated monthly branded searches moved from 44.9K to 54.9K.
How did search popularity change for trellis brands worldwide in September 2026?
2 changes
In September 2026, Thompson & Morgan gained share of searches among trellis brands worldwide, from 14.8% to 17.7%.
Estimated monthly branded searches for Dura-Trel worldwide fell 33.3% over 12 measured months, from 210 to 140 in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Dura-Trel’s and Thompson & Morgan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Dura-Trel
1 branded search term
- dura trel
Thompson & Morgan
2 branded search terms
- thompson and morgan
- thompson morgan
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