Brandwave

Dominator vs Sommer:Which is more popular?

In September 2026, Dominator had more branded searches than Sommer among garage door opener brands worldwide. Dominator had about 6,680 branded searches, while Sommer had 1,600. Dominator made up 1.4% of all garage door opener brand searches we track, and Sommer accounted for 0.33%. When we asked ChatGPT and Google AI Overviews about garage door opener brands, Sommer appeared in two of the five answers and Dominator in none.

Among garage door opener brands worldwide in September 2026

Who do people search for more?

Dominator, about 4 searches for every 1 for Sommer

Dominator 6.7K searchesSommer 1.6K searches

Who does AI mention more?

Sommer, mentioned in 2 of 5 answers, Dominator in 0

Sommer in 2 of 5Dominator in 0 of 5

Who does AI recommend more?

Sommer, the only one of the two named

Sommer first in 2Dominator never named

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Top garage door opener brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Sommer was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Dominator did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Chamberlain1st
  2. LiftMaster2nd
  3. Genie3rd
  4. Sommer4th
  5. Craftsman5th
  6. Merlin–
  7. Dominator–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Chamberlain5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • LiftMaster5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Genie5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sommer2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Craftsman1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Merlin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dominator0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about garage door opener brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Dominator or Sommer more popular in search?

This chart shows how often people search Google for Dominator and Sommer by name. Each line represents a brand's share of searches for all seven garage door opener brands we track, month by month, from English-language searches worldwide.

Dominator and Sommer among garage door opener brands worldwide, by month

Share of searches by month for Dominator, Sommer. The figures are in the table below the chart.

View monthly share of searches table
MonthCraftsmanChamberlainLiftMasterGenieMerlinDominatorSommer
Oct 202552.4%25.1%10.5%8.6%1.3%1.7%0.4%
Nov 202553.2%25.6%8.8%8.8%1.5%1.7%0.41%
Dec 202556.6%22.1%9.3%9.3%1.1%1.2%0.36%
Jan 202655.1%21.6%9.1%11.1%1.3%1.5%0.35%
Feb 202663.3%20.1%7%7%1%1.4%0.28%
Mar 202665.2%20.7%5.9%5.9%1%1.2%0.23%
Apr 202660.6%23.3%6.7%6.7%1.2%1.3%0.26%
May 202660.6%23.3%6.7%6.7%1.1%1.3%0.26%
Jun 202665.4%17.2%7.2%7.2%1.2%1.4%0.34%
Jul 202659.7%23%8%6.6%1.1%1.3%0.31%
Aug 202662.2%19.7%8.4%6.8%1.2%1.4%0.32%
Sep 202661.8%16.6%10.2%8.3%1.4%1.4%0.33%

How has the Dominator and Sommer comparison changed over the last 12 months?

3 findings
  • Dominator was ahead of Sommer in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Dominator’s share of searches among garage door opener brands worldwide moved from 1.7% to 1.4%, and its estimated monthly branded searches moved from 7.9K to 6.7K.
  • Across the 12 months ending September 2026, Sommer’s share of searches among garage door opener brands worldwide moved from 0.4% to 0.33%, and its estimated monthly branded searches moved from 1.9K to 1.6K.

How did search popularity change for garage door opener brands worldwide in September 2026?

2 changes
  1. In September 2026, Dominator fell from 5th to 6th among garage door opener brands worldwide.

  2. Estimated monthly branded searches for Sommer worldwide fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Dominator’s and Sommer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Dominator

4 branded search terms

  • dominator door
  • dominator garage
  • dominator garage door
  • dominator garage door opener

Sommer

1 branded search term

  • sommer garage door opener

How the Brand Demand Index is measured

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