Brandwave

Desmond & Dempsey vs Petite Plume:Which is more popular?

In September 2026, Petite Plume had more branded searches than Desmond & Dempsey among sleepwear brands worldwide. Petite Plume had about 49,500 branded searches, while Desmond & Dempsey had 9,900. Petite Plume made up 11.3% of all sleepwear brand searches we track, and Desmond & Dempsey accounted for 2.3%. When we asked ChatGPT and Google AI Overviews about sleepwear brands, Petite Plume appeared in one of the five answers and Desmond & Dempsey in none.

Among sleepwear brands worldwide in September 2026

Who do people search for more?

Petite Plume, about 5 searches for every 1 for Desmond & Dempsey

Petite Plume 49.5K searchesDesmond & Dempsey 9.9K searches

Who does AI mention more?

Petite Plume, mentioned in 1 of 5 answers, Desmond & Dempsey in 0

Petite Plume in 1 of 5Desmond & Dempsey in 0 of 5

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Top sleepwear brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Petite Plume was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Desmond & Dempsey did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Lake Pajamas1st
  2. Eberjey2nd
  3. Cozy Earth3rd
  4. SKIMS4th
  5. Printfresh5th
  6. Quince6th
  7. Petite Plume7th
  8. Lunya8th
  9. Peter Alexander–
  10. +4 more
  11. Desmond & Dempsey–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Lake Pajamas5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Eberjey4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Printfresh2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cozy Earth2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Quince2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Petite Plume1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SKIMS1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lunya1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Peter Alexander0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Desmond & Dempsey0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+4 more

See every answer about sleepwear brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

Is Desmond & Dempsey or Petite Plume more popular in search?

This chart shows how often people search Google for Desmond & Dempsey and Petite Plume by name. Each line represents a brand's share of searches for all 14 sleepwear brands we track, month by month, from English-language searches worldwide.

Desmond & Dempsey and Petite Plume among sleepwear brands worldwide, by month

Share of searches by month for Petite Plume, Desmond & Dempsey. The figures are in the table below the chart.

View monthly share of searches table
MonthLake PajamasPeter AlexanderEberjeyPetite PlumePrintfreshSKIMSDerek RoseCozy EarthLunyaPapinellePJ SalvageBedHead PajamasDesmond & DempseyQuince
Oct 202516.2%18.1%13.3%10.8%7.3%7.3%4%4%4.9%2.7%4.9%3.2%2.7%0.83%
Nov 202519.3%14.4%13%10.6%4.8%15.8%2.1%5.8%3.2%1.7%4.8%1.7%2.1%0.7%
Dec 202516.7%16.2%11.2%9.2%5%16.7%2.7%7.5%3.4%2.3%4.1%1.8%2.3%0.99%
Jan 202620%14.3%9%9%7.4%11%7.4%4.9%4.9%2.7%4%2.2%2.2%0.96%
Feb 202621%12.2%9.4%9.4%6.3%14%5.1%5.1%5.1%2.8%4.2%1.9%2.3%1.2%
Mar 202616.8%20.9%9.2%9.2%7.5%11.3%4.1%3.4%5%3.4%3.4%2.3%2.8%0.77%
Apr 202618.4%16.8%10%8.2%10%8.2%4.5%4.5%5.5%4.5%3.7%2.5%2.5%0.81%
May 202616.8%18.8%11.2%9.2%11.2%6.2%4.1%4.1%6.2%4.1%2.7%2.2%2.2%0.89%
Jun 202618.9%21.1%10.3%8.4%8.4%5.7%4.6%4.6%4.6%3.8%3.1%2.5%3.1%0.8%
Jul 202627.8%11.4%10.2%6.8%8.3%12.4%3.7%4.6%3.7%3%3%2%2%0.93%
Aug 202617.2%14.9%11.5%9.4%11.5%9.4%5.2%3.4%4.2%3.4%3.4%2.3%2.8%1.3%
Sep 202616.9%12.6%11.3%11.3%11.3%9.3%6.2%4.1%4.1%3.4%3.4%2.8%2.3%1%

How has the Desmond & Dempsey and Petite Plume comparison changed over the last 12 months?

3 findings

How did search popularity change for sleepwear brands worldwide in September 2026?

2 changes

  1. In September 2026, Petite Plume overtook Printfresh to rank 4th among sleepwear brands worldwide, with 11.3% of the searches.

  2. In September 2026, Desmond & Dempsey lost share of searches among sleepwear brands worldwide, from 2.8% to 2.3%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Desmond & Dempsey’s and Petite Plume’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Desmond & Dempsey

1 branded search term

  • desmond and dempsey

Petite Plume

1 branded search term

  • petite plume

How the Brand Demand Index is measured

Other head-to-heads among sleepwear brands

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