Derek Rose vs Desmond & Dempsey:Which is more popular?
In September 2026, Derek Rose had more branded searches than Desmond & Dempsey among sleepwear brands worldwide. Derek Rose had about 27,100 branded searches, while Desmond & Dempsey had 9,900. Derek Rose made up 6.2% of all sleepwear brand searches we track, and Desmond & Dempsey accounted for 2.3%. When we asked ChatGPT and Google AI Overviews about sleepwear brands, neither Derek Rose nor Desmond & Dempsey appeared in any of the five answers.
Who do people search for more?
Derek Rose, about 3 searches for every 1 for Desmond & Dempsey
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
Follow Derek Rose vs Desmond & Dempsey and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top sleepwear brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Derek Rose nor Desmond & Dempsey showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Lake Pajamas5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Eberjey4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Printfresh2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Cozy Earth2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Quince2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Petite Plume1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
SKIMS1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Lunya1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Peter Alexander0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Desmond & Dempsey0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about sleepwear brands
5 answers
Asked ChatGPT
“Which pajama brand should I buy?”
Asked ChatGPT
“What are the best pajama brands?”
Asked ChatGPT
“What's the best pajama brand for hot sleepers?”
Searched Google, AI Overview
“pajamas”
Searched Google, AI Overview
“pajama sets”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.
Is Derek Rose or Desmond & Dempsey more popular in search?
This chart shows how often people search Google for Derek Rose and Desmond & Dempsey by name. Each line represents a brand's share of searches for all 14 sleepwear brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Derek Rose, Desmond & Dempsey. The figures are in the table below the chart.
View monthly share of searches table
| Month | Lake Pajamas | Peter Alexander | Eberjey | Petite Plume | Printfresh | SKIMS | Derek Rose | Cozy Earth | Lunya | Papinelle | PJ Salvage | BedHead Pajamas | Desmond & Dempsey | Quince |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 16.2% | 18.1% | 13.3% | 10.8% | 7.3% | 7.3% | 4% | 4% | 4.9% | 2.7% | 4.9% | 3.2% | 2.7% | 0.83% |
| Nov 2025 | 19.3% | 14.4% | 13% | 10.6% | 4.8% | 15.8% | 2.1% | 5.8% | 3.2% | 1.7% | 4.8% | 1.7% | 2.1% | 0.7% |
| Dec 2025 | 16.7% | 16.2% | 11.2% | 9.2% | 5% | 16.7% | 2.7% | 7.5% | 3.4% | 2.3% | 4.1% | 1.8% | 2.3% | 0.99% |
| Jan 2026 | 20% | 14.3% | 9% | 9% | 7.4% | 11% | 7.4% | 4.9% | 4.9% | 2.7% | 4% | 2.2% | 2.2% | 0.96% |
| Feb 2026 | 21% | 12.2% | 9.4% | 9.4% | 6.3% | 14% | 5.1% | 5.1% | 5.1% | 2.8% | 4.2% | 1.9% | 2.3% | 1.2% |
| Mar 2026 | 16.8% | 20.9% | 9.2% | 9.2% | 7.5% | 11.3% | 4.1% | 3.4% | 5% | 3.4% | 3.4% | 2.3% | 2.8% | 0.77% |
| Apr 2026 | 18.4% | 16.8% | 10% | 8.2% | 10% | 8.2% | 4.5% | 4.5% | 5.5% | 4.5% | 3.7% | 2.5% | 2.5% | 0.81% |
| May 2026 | 16.8% | 18.8% | 11.2% | 9.2% | 11.2% | 6.2% | 4.1% | 4.1% | 6.2% | 4.1% | 2.7% | 2.2% | 2.2% | 0.89% |
| Jun 2026 | 18.9% | 21.1% | 10.3% | 8.4% | 8.4% | 5.7% | 4.6% | 4.6% | 4.6% | 3.8% | 3.1% | 2.5% | 3.1% | 0.8% |
| Jul 2026 | 27.8% | 11.4% | 10.2% | 6.8% | 8.3% | 12.4% | 3.7% | 4.6% | 3.7% | 3% | 3% | 2% | 2% | 0.93% |
| Aug 2026 | 17.2% | 14.9% | 11.5% | 9.4% | 11.5% | 9.4% | 5.2% | 3.4% | 4.2% | 3.4% | 3.4% | 2.3% | 2.8% | 1.3% |
| Sep 2026 | 16.9% | 12.6% | 11.3% | 11.3% | 11.3% | 9.3% | 6.2% | 4.1% | 4.1% | 3.4% | 3.4% | 2.8% | 2.3% | 1% |
How has the Derek Rose and Desmond & Dempsey comparison changed over the last 12 months?
3 findings
- Derek Rose was ahead of Desmond & Dempsey in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Derek Rose’s share of searches among sleepwear brands worldwide moved from 4% to 6.2%, and its estimated monthly branded searches moved from 18.1K to 27.1K.
- Across the 12 months ending September 2026, Desmond & Dempsey’s share of searches among sleepwear brands worldwide moved from 2.7% to 2.3%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
How did search popularity change for sleepwear brands worldwide in September 2026?
2 changes
In September 2026, Derek Rose gained share of searches among sleepwear brands worldwide, from 5.2% to 6.2%.
In September 2026, Desmond & Dempsey lost share of searches among sleepwear brands worldwide, from 2.8% to 2.3%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Derek Rose’s and Desmond & Dempsey’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Derek Rose
1 branded search term
- derek rose
Desmond & Dempsey
1 branded search term
- desmond and dempsey
Other head-to-heads among sleepwear brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.