Demandbase vs Personyze:Which is more popular?
In September 2026, Demandbase had more branded searches than Personyze among B2B website personalization platforms worldwide. Demandbase had about 12,200 branded searches, while Personyze had 210. Demandbase made up 0.64% of all B2B website personalization platform searches we track, and Personyze accounted for 0.01%. When we asked ChatGPT and Google AI Overviews about B2B website personalization platforms, Demandbase appeared in three of the five answers and Personyze in two. Demandbase was mentioned before Personyze in three out of four answers that named either.
Who do people search for more?
Demandbase, about 58 searches for every 1 for Personyze
Who does AI mention more?
Demandbase, mentioned in 3 of 5 answers, Personyze in 2
Who does AI recommend more?
Demandbase, named ahead of Personyze in 3 of 4 answers
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Top B2B website personalization platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Demandbase was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Personyze was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Demandbase was listed before Personyze in three out of four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Demandbase1st
Optimizely2nd
6sense3rd
Mutiny4th
HubSpot5th
Personyze6th
Kameleoon–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- HubSpot4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Optimizely4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Mutiny4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- 6sense3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Demandbase3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Personyze2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Kameleoon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about B2B website personalization platforms
5 answers
Asked ChatGPT
“Which B2B website personalization platform should I use?”
Asked ChatGPT
“What are the best B2B website personalization platforms?”
Asked ChatGPT
“What's the best B2B website personalization platform for target account visitors?”
Searched Google, AI Overview
“website personalization software”
Searched Google, AI Overview
“b2b website personalization platform”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Demandbase or Personyze more popular in search?
This chart shows how often people search Google for Demandbase and Personyze by name. Each line represents a brand's share of searches for all seven B2B website personalization platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Demandbase, Personyze. The figures are in the table below the chart.
View monthly share of searches table
| Month | HubSpot | Optimizely | 6sense | Demandbase | Kameleoon | Personyze | Mutiny |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 79.4% | 12.6% | 6.9% | 0.78% | 0.28% | 0.02% | <0.01% |
| Nov 2025 | 77% | 15.1% | 6.8% | 0.76% | 0.33% | 0.02% | <0.01% |
| Dec 2025 | 73.6% | 17.5% | 7.8% | 0.72% | 0.26% | 0.01% | <0.01% |
| Jan 2026 | 78.3% | 15.3% | 5.6% | 0.63% | 0.22% | 0.01% | <0.01% |
| Feb 2026 | 78.1% | 15.3% | 5.6% | 0.77% | 0.27% | 0.02% | <0.01% |
| Mar 2026 | 80.5% | 12.8% | 5.7% | 0.78% | 0.23% | 0.02% | <0.01% |
| Apr 2026 | 80.5% | 12.9% | 5.8% | 0.64% | 0.23% | <0.01% | <0.01% |
| May 2026 | 77.1% | 15.1% | 6.7% | 0.75% | 0.27% | 0.01% | <0.01% |
| Jun 2026 | 81.1% | 13% | 4.8% | 0.79% | 0.29% | <0.01% | <0.01% |
| Jul 2026 | 77% | 15.2% | 6.8% | 0.75% | 0.27% | <0.01% | <0.01% |
| Aug 2026 | 77% | 15.2% | 6.8% | 0.76% | 0.22% | 0.01% | <0.01% |
| Sep 2026 | 80.4% | 13% | 5.8% | 0.64% | 0.23% | 0.01% | <0.01% |
How has the Demandbase and Personyze comparison changed over the last 12 months?
3 findings
- Demandbase was ahead of Personyze in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Demandbase’s share of searches among B2B website personalization platforms worldwide moved from 0.78% to 0.64%, and its estimated monthly branded searches moved from 15.1K to 12.2K.
- Across the 12 months ending September 2026, Personyze’s share of searches among B2B website personalization platforms worldwide moved from 0.02% to 0.01%, and its estimated monthly branded searches moved from 320 to 210.
How did search popularity change for B2B website personalization platforms worldwide in September 2026?
2 changes
Estimated monthly branded searches for Personyze worldwide fell 34.4% over 12 measured months, from 320 to 210 in September 2026.
Estimated monthly branded searches for Demandbase worldwide fell 19% over 12 measured months, from 15.1K to 12.2K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Demandbase’s and Personyze’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Demandbase
2 branded search terms
- demandbase
- demandbase one
Personyze
1 branded search term
- personyze
Other head-to-heads among B2B website personalization platforms
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