Brandwave

6sense vs HubSpot:Which is searched more?

In September 2026, HubSpot had more branded searches than 6sense among B2B website personalization platforms worldwide. HubSpot had about 1.5 million branded searches, while 6sense had 110,000. HubSpot made up 80.4% of all B2B website personalization platform searches we track, and 6sense accounted for 5.8%. These are worldwide searches for English-language branded terms.

Share of searches among B2B website personalization platforms worldwide in September 2026Is 6sense or HubSpot more popular in search?
6sense5.8%110K searches
vs
HubSpot80.4%1.5M searches

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Is 6sense or HubSpot more popular in search?

Compare tools that tailor B2B website experiences to visitor segments and target accounts. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

6sense and HubSpot among B2B website personalization platforms worldwide, by month

Share of searches by month for HubSpot, 6sense. The figures are in the table below the chart.

View monthly share of searches table
MonthHubSpotOptimizely6senseDemandbaseKameleoonPersonyzeMutiny
Oct 202579.4%12.6%6.9%0.78%0.28%0.02%<0.01%
Nov 202577%15.1%6.8%0.76%0.33%0.02%<0.01%
Dec 202573.6%17.5%7.8%0.72%0.26%0.01%<0.01%
Jan 202678.3%15.3%5.6%0.63%0.22%0.01%<0.01%
Feb 202678.1%15.3%5.6%0.77%0.27%0.02%<0.01%
Mar 202680.5%12.8%5.7%0.78%0.23%0.02%<0.01%
Apr 202680.5%12.9%5.8%0.64%0.23%<0.01%<0.01%
May 202677.1%15.1%6.7%0.75%0.27%0.01%<0.01%
Jun 202681.1%13%4.8%0.79%0.29%<0.01%<0.01%
Jul 202677%15.2%6.8%0.75%0.27%<0.01%<0.01%
Aug 202677%15.2%6.8%0.76%0.22%0.01%<0.01%
Sep 202680.4%13%5.8%0.64%0.23%0.01%<0.01%

How has the 6sense and HubSpot comparison changed over the last 12 months?

3 findings

How did search popularity change for B2B website personalization platforms worldwide in September 2026?

2 changes

  1. In September 2026, HubSpot gained share of searches among B2B website personalization platforms worldwide, from 77% to 80.4%.

  2. In September 2026, 6sense lost share of searches among B2B website personalization platforms worldwide, from 6.8% to 5.8%.

How are branded searches counted?

25 search terms

Brandwave collects information about searches that people make online using 6sense’s and HubSpot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

6sense

1 branded search term

  • 6sense

HubSpot

24 branded search terms

  • crm hub spot
  • crm software hubspot
  • crm system hubspot
  • crm systems hubspot
  • hubspot
  • hubspot app
  • hubspot breeze
  • hubspot cms
  • hubspot commerce hub
  • hubspot content hub
  • hubspot crm system
  • hubspot customer relationship management
  • hubspot email marketing
  • hubspot forms
  • hubspot landing pages
  • hubspot marketing
  • hubspot marketing crm
  • hubspot marketing hub
  • hubspot operations hub
  • hubspot sales
  • hubspot sales hub
  • hubspot sales software
  • hubspot service hub
  • sales crm hubspot

How the Brand Demand Index is measured

Other head-to-heads among B2B website personalization platforms

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